High River makes small-batch hot sauce in New York with no extracts and no fillers. It’s also the team behind the NYC Hot Sauce Expo. The brand has plenty of personality, with loud bottle art, award wins and a real festival community, so we wanted a store that feels as fiery as the product. This is a self-initiated concept, built to show how the brand could look and sell on Shopify.
The challenge
Hot sauce is an impulse buy, and it’s a crowded shelf. The site had to do four things:
Make nine different sauces easy to compare and choose between
Turn one-time buyers into repeat customers
Bring the Expo and festival side of the brand into the store
Earn trust quickly through awards, origin story and real reviews
The design direction
We went with a retro, comic-book look: heavy condensed headlines, thick black outlines, offset card shadows and a palette of chilli red, mustard yellow, cream and deep navy. Sauce-drip dividers run between sections, sunburst backgrounds frame the products, and scrolling ticker bars carry the brand promises: Small Batch · No Fillers · Award Winning · Made in NY.
Key sections
“Crank Up Your Bottle” hero: the full lineup sits in a smoky, fiery illustrated scene, with clear calls to action to shop the sauces or join the club.
“Pick Your Poison” flavour finder: a carousel of sauce cards. Each card shows a heat meter, a flavour profile and a tasting note, with a one-tap “Grab a bottle” button. Picking a sauce feels more like a game than a scroll through a catalogue.
Create-a-Case: customers build their own 12-bottle mix.
“Heat On Repeat” subscription builder: choose 3, 6 or 12 bottles, then one-time or subscribe and save. The price updates live, so the value of subscribing is clear right away.
“Come Taste It In Person”: the NYC Hot Sauce Expo gets a ticket-style feature with dates and a buy-tickets button, plus a “find us on the road” festival schedule.
Brand in numbers: 9 sauces, first bottle in 2011, 13 expos, 0 extracts or fillers.
“What The Burned Say”: reviews on tilted, highlighted cards, styled like notes pinned to a board.
“Built On Real Peppers”: a short origin timeline (2011 → 2013 → today) on a navy section.
“Judged Blind, Won Anyway”: an award wall with year-by-year wins tied to specific sauces.
“Fresh Out The Kitchen”: a news and drops feed with filter tabs for Expo, product and awards.
Footer: a giant scrolling HIGH RIVER marquee over a field of illustrated peppers.
Interaction and motion
Every section has its own motion: the hero bottles rise in, the tickers scroll, the flavour cards change with a radial burst, sauce drips mark the section breaks, and buttons respond with playful hover states. The motion has a job, too. It slows people down on the parts that sell, like the flavour cards, the subscription builder and the reviews.
Outcome
The result is a store that matches the attitude of a small-batch sauce brand and is built around what drives revenue for one: easy flavour discovery, bundles, subscriptions and community. It shows High River as more than a product page, as a brand people want to taste, collect and come back to.
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Motion Graphics & SaaS Product Video Reel
I’m a motion designer and video editor creating explainer videos, product demos, and promotional content for SaaS companies and startups. My background in graphic and UI design helps me turn complex product features into clear visuals and purposeful motion.
This reel highlights my work in motion graphics, 2D and 3D animation, video editing and After Effects.
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Sunny Rock — Cinematic Paris Travel Website | Creative Web Development
Experience Paris through Sunny Rock, a cinematic travel website concept designed to combine immersive visuals, elegant UI/UX, and interactive scrolling into a premium digital experience.
This self-directed project explores modern web design through cinematic imagery, scroll-driven animations, glassmorphism, smooth transitions, and responsive layouts.
🛠️ Technologies & Skills
HTML5 & CSS3 — Semantic structure, modern styling, and responsive layouts
JavaScript (ES6+) / TypeScript — Interactive behavior and animation logic
React.js — Reusable components, hooks, and state management
Tailwind CSS — Utility-first styling and responsive design
HTML5 Canvas API — 2D rendering for visual effects and image sequences
Scroll-Driven Animation — Frame-by-frame image sequences synchronized with scrolling
requestAnimationFrame & Linear Interpolation (Lerp) — Smooth animation updates
Lenis Smooth Scrolling — Fluid scrolling experiences
Intersection Observer API — Scroll-triggered reveals and entrance animations
UI/UX & Visual Design — Visual hierarchy, typography, glassmorphism, and interaction design
SVG Graphics — Scalable icons and vector elements
AI Visual Generation & Prompt Engineering — Cinematic visual assets
Cloudinary — Media hosting and image optimization
Performance Optimization — Efficient asset loading and animation rendering
Python & Browser Automation — Development utilities, asset processing, and testing
✨ Design Highlights
Cinematic, immersive visual storytelling
Premium travel-inspired aesthetic
Smooth, scroll-based animation sequences
Modern glassmorphism interface
Responsive layouts for different screen sizes
Interactive elements and refined micro-interactions
Project Type: Self-Directed Portfolio Project
Focus Areas: Creative Front-End Development · Web Design · UI/UX Design · Interactive Experiences · Animation
Designed and developed by Ubaid | Ubaid Web Studio.🔥
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Tried creating a realistic page-flipping animation for a digital booklet in Jitter.
I’ve been experimenting with 3D Orbit, pivot positioning, front-and-back page setups, and different rotation techniques to get the page to flip naturally from one side to the other.
Still refining the details, but I’m enjoying the process of exploring motion design and bringing my editorial/print design work into a more interactive format.
A small experiment, but a great learning experience. 🚀
#MotionDesign #Jitter #PageFlip #EditorialDesign #GraphicDesign #InteractionDesign
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🪙Free Wing Wallet — "Buy, Trade & Convert" | Crypto Promo Video Ad
Project type: Video Ad / Product Launch Promo Industry: FinTech / Crypto / Digital Wallets Deliverable: 30–45 sec vertical + horizontal promo video
Overview
Designed and scripted a high-energy launch ad for Free Wing Wallet, a free all-in-one crypto app built for people who want to buy, trade, and convert currencies without juggling five different platforms. The goal: communicate speed, security, and simplicity in under 45 seconds — enough to stop the scroll and drive installs.
The Brief
Wing Wallet needed a promo that positioned it as the "last wallet app you'll ever need" — combining crypto trading, currency conversion, and secure transfers into one clean interface. The concept is energy, trust signals, and a strong CTA, without feeling like just another crypto ad.
What I Delivered
Full video script (hook, body, CTA)
Scene-by-scene shot list/storyboard notes
On-screen text + voiceover copy
Caption-ready social cut suggestions
🎯 Need a video like this for your SaaS or product?
I create scroll-stopping promo, explainer, and demo videos for SaaS, fintech, and app-based businesses — from concept and script to storyboard and final cut. If your product needs a video that actually converts (not just looks nice), let's talk.
📩 Hire me for your next SaaS or explainer video — message me here on Contra or check out more of my work in my portfolio below.
#CryptoWallet #FinTech #VideoAdScript #AppPromo #UGCScript
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Launch Press — One Animation. Multiple Brands.
I built Launch Press for the Contra × SVGator Animation Template Challenge.
The idea was simple: create a product-launch animation that someone could adapt to their own brand without rebuilding the entire animation from scratch.
A mechanical press reveals the product, while a customizable launch card handles the branding, headline, supporting copy, and call to action. The same animation can showcase completely different products, from smartphones and mechanical keyboards to instant cameras.
I designed the visual system around a cyan mechanical press, a soft pink product card, and a studio-inspired backdrop. The goal was to make it playful enough to stand out while remaining flexible enough for real product showcases.
One animation. Different products. A new identity in minutes.
Built in SVGator.
🎬 Showcase: See the animation and product variations in the attached videos.
🔗 Public SVGator project: https://app.svgator.com/editor#/2e102ac1b62e4ae888d95a792773cfc0
Also shared on:
X: https://x.com/Haseeb47176936/status/2112374787444265095?s=20
LinkedIn: https://lnkd.in/p/d2PGs7sn
#SVGatorChallenge #MotionDesign #ProductDesign #Animation
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I went to Vegas and accidentally became the jackpot! 🎰🚀
This is my official entry for the CapCut World LA challenge! Since I couldn't fly out to Los Angeles, I used CapCut Video Studio to turn my desk into a portal. When the slot machine hit the ultimate CapCut jackpot, I got launched straight through a digital wormhole onto the main stage at CapCut World LA! 🪐✨
Shoutout to the new CapCut tools for making this high-velocity speed-ramp effect so seamless to build! See you at the creator afterparty! 🎬💜
Tagging: @CapCut
Hashtags: #CapCutWorld #CapCutWorldLA #1000WaysToCCW #CapCutVideoStudio #CCWArrival
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