Projects using Adobe Illustrator in Province of BresciaProjects using Adobe Illustrator in Province of BresciaHuman by Design — Tea Pâtisserie & Flower House 🥐🌸
For the Envato Challenge, I created a romantic French pâtisserie and flower house brand inspired by the dreamy, pastel world of Sofia Coppola’s Marie Antoinette.
Using Envato as my creative toolkit, I developed the full brand experience: logo direction, typography, visual identity, mockups, graphic elements, floral assets, textures, stock imagery, video elements and music. I also used Envato AI to explore and generate the initial visual concepts.
Human by Design moment:
AI helped me generate possibilities, but the first outputs felt too perfect and lacked warmth. I made the creative decision to refine them by layering textures, adjusting compositions, selecting the right details and introducing imperfections to create a more tactile, handcrafted feeling.
The final result is not just AI-generated imagery — it is a brand shaped through human taste, intuition and design choices.
AI helped me generate possibilities.
Human judgment turned them into a brand.
Created with Envato Elements + AI
Envato Elements used:
Fonts | Graphics | Floral Assets | Textures | Mockups | Photos | Video Templates | Stock Video | Music
#envatochallenge #HumanByDesign #Envato Human by Design — Final Update
A final update on my Envato Challenge submission: a new video for my Tea Pâtisserie & Flower House brand, and the two "Human by Design" moments behind it.
Texture & warmth: (AI-generated face on the left, my edit on the right) The AI output was clean — too clean. Too smooth, too "perfect," missing the warmth I wanted for a romantic, handcrafted brand. So I stepped in: warmer lighting, added texture and grain, turning a polished AI output into something tactile and human-made.
The eyes don't lie: (two robotic AI takes vs. the final expression) For this new video, character consistency was flawless — but the gaze wasn't. Every take had that flat, robotic stare no amount of polish can fix. I kept rewriting the prompt, take after take, trying to guide the AI toward an expression that felt alive rather than rendered — until I got one where the gaze finally felt real.
AI can nail the character. It takes a human eye to know when it's not looking back.
Want to see the full project? Head to my profile — you'll find the complete brand identity video (logo, full brand explanation) and the behind-the-scenes video too. 
