Creative Brand Designer
Creative Brand Designer
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Motion Designer & Video Editor | 18 years | 2D · 3D
Motion Designer & Video Editor | 18 years | 2D · 3D
Creative Director | Visual Identity & Storytelling
Project Update: Behind the Scenes Go behind the scenes and see how I created a logo, complete brand identity, and promotional video using only Envato assets.
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The Data Merchant
What if the most valuable commodity of our time replaced the most valuable commodity of theirs?
Inspired by Ralph Earl’s portrait of Elijah Boardman, an 18th-century American textile merchant, I reimagined him as a contemporary Data Merchant.
The fabrics surrounding Boardman become server racks. His textile shop becomes a data center. The merchant remains — only the commodity has changed.
Built and explored in FLORA.
Original artwork: The Metropolitan Museum of Art — Elijah Boardman (https://www.metmuseum.org/it/art/collection/search/10830?utm_source=chatgpt.com)
#FLORAMuseum
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Human by Design — Tea Pâtisserie & Flower House 🥐🌸
For the Envato Challenge, I created a romantic French pâtisserie and flower house brand inspired by the dreamy, pastel world of Sofia Coppola’s Marie Antoinette.
Using Envato as my creative toolkit, I developed the full brand experience: logo direction, typography, visual identity, mockups, graphic elements, floral assets, textures, stock imagery, video elements and music. I also used Envato AI to explore and generate the initial visual concepts.
Human by Design moment:
AI helped me generate possibilities, but the first outputs felt too perfect and lacked warmth. I made the creative decision to refine them by layering textures, adjusting compositions, selecting the right details and introducing imperfections to create a more tactile, handcrafted feeling.
The final result is not just AI-generated imagery — it is a brand shaped through human taste, intuition and design choices.
AI helped me generate possibilities.
Human judgment turned them into a brand.
Created with Envato Elements + AI
Envato Elements used:
Fonts | Graphics | Floral Assets | Textures | Mockups | Photos | Video Templates | Stock Video | Music
#envatochallenge #HumanByDesign #Envato
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Human by Design — Final Update
A final update on my Envato Challenge submission: a new video for my Tea Pâtisserie & Flower House brand, and the two "Human by Design" moments behind it.
Texture & warmth: (AI-generated face on the left, my edit on the right) The AI output was clean — too clean. Too smooth, too "perfect," missing the warmth I wanted for a romantic, handcrafted brand. So I stepped in: warmer lighting, added texture and grain, turning a polished AI output into something tactile and human-made.
The eyes don't lie: (two robotic AI takes vs. the final expression) For this new video, character consistency was flawless — but the gaze wasn't. Every take had that flat, robotic stare no amount of polish can fix. I kept rewriting the prompt, take after take, trying to guide the AI toward an expression that felt alive rather than rendered — until I got one where the gaze finally felt real.
AI can nail the character. It takes a human eye to know when it's not looking back.
Want to see the full project? Head to my profile — you'll find the complete brand identity video (logo, full brand explanation) and the behind-the-scenes video too.
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