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Cover image for Explore CapCut's Dynamic Motion Layer in Retro-Tokyo Film
CapCut presents: Fragments of Memory A retro-Tokyo mood film — extension of the Brand Identity Challenge entry This project is an extension of my original challenge entry: "Reimagine CapCut – Tokyo Streetwear Brand Identity" https://contra.com/community/BBshwH0R-reimagine-cap-cut-tokyo-streetwear-brand-identity?r=chiaraalduini It expands the concept by introducing a motion layer that explores how the brand behaves in movement, bringing the identity system into a more dynamic and applied context. While the original submission focused on the visual identity system — logo, typography, color palette, and static applications — this addition completes the narrative by translating the brand into motion and reinforcing its Tokyo streetwear-inspired aesthetic. Together, both parts form a single cohesive exploration of how a digital tool like CapCut can be reimagined as a cultural and fashion-driven brand system. Born to Cut — but sometimes, born to remember. 🎌 #CapCutDesignStudio #BornToCut #TokyoVibes
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