Freelancers using Google Ads in Pimpri-ChinchwadFreelancers using Google Ads in Pimpri-Chinchwad
Helping Brands Grow Online With Digital Marketing.
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Helping Brands Grow Online With Digital Marketing.
SEO & Digital Marketing Expert | 15+ Years Experience
New to Contra
SEO & Digital Marketing Expert | 15+ Years Experience
Cover image for Meta Ads Campaign Management
Client: India-based
Meta Ads Campaign Management Client: India-based recruitment / job-placement business Industry: Recruitment, staffing and job placement Target market: Job seekers in India (Based on each campaign specific location) Primary business requirement: Generate inquiries from candidates interested in available job vacancies and encourage them to share/apply with their resumes through WhatsApp. ย  Campaign goal The campaign was designed to: Promote current job vacancies Reach relevant job seekers Generate WhatsApp inquiries Encourage interested candidates to start a conversation Collect candidate information/resumes through the WhatsApp conversation Generate qualified recruitment leads from interested candidates ย  Targeting Strategy Your targeting section can be presented as: Audience targeting The campaign targeted relevant job seekers in India based on the recruitment requirement. Potential targeting layers include: Location Specific cities States Regional recruitment markets India-wide, depending on vacancy requirements Demographics Relevant age groups Gender, where relevant to the vacancy and legally/operationally appropriate Interest/behavior targeting Job hunting Career development Employment-related interests Relevant professional interests Custom audiences Previous website visitors Existing customer/candidate lists Previous engagement audiences Lookalike audiences Lookalikes based on relevant candidate/customer data, where sufficient first-party data was available WhatsApp Conversion Process This is an important part of your case study because the screenshot shows messaging results. Candidate journey Step 1 โ€” Candidate sees the advertisement The Meta ad communicates the available job opportunity. Step 2 โ€” Candidate clicks the messaging CTA Interested candidates click the WhatsApp/message CTA. Step 3 โ€” WhatsApp conversation starts The candidate initiates a conversation with the recruitment team. Step 4 โ€” Candidate qualification The recruiter can ask for: Name Job role interested in Experience Location Qualification Contact information Resume/CV Step 5 โ€” Resume/application Interested candidates can share their resume through WhatsApp. Step 6 โ€” Recruitment team follows up The recruitment team evaluates and follows up with relevant candidates.
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Cover image for SEO Project
This client specializes in
SEO Project This client specializes in architectural services, with interior design as a complementary offering. Over the past few years, I have working with them on organic SEO strategies and Google Ads campaigns. Project Overview The objective of this SEO project is to improve website visibility, increase organic traffic, and generate qualified leads through strategic SEO practices. ย  The Challenge: Despite offering high-quality services, their online platform was struggling to secure top rankings in search engine results pages (SERPs) and generate meaningful organic traffic. Several key challenges contributed to this: ยทย ย ย ย ย ย  Limited Online Visibility ยทย ย ย ย ย ย  Competitive Landscape ยทย ย ย ย ย ย  Inadequate Keyword Optimization ยทย ย ย ย ย ย  Limited Organic Traffic ยทย ย ย ย ย ย  Underutilization of SEO Strategies Addressing these challenges required a strategic and comprehensive approach to SEO, tailored to the unique needs and goals of website. Through targeted optimization efforts and the implementation of proven SEO strategies, website aimed to overcome these obstacles and establish a strong online presence that would drive significant traffic to their website. The Solutions: To address the challenges faced by website and unlock their online potential, a multifaceted SEO solution was devised, encompassing the following key strategies: Technical SEO & Setup Website Audit โ€“ Complete technical analysis and issue fixing Tracking Setup โ€“ GA4, Google Search Console, Google Tag Manager Event Tracking โ€“ Phone calls, email clicks, form submissions, WhatsApp tracking Keyword Research & Strategy Comprehensive Keyword Research to identify high-impact search terms Content Strategy Enhancement aligned with target keywords and business goals On-Page SEO Optimization Meta tags optimization (Title, Description) Content optimization for targeted keywords Internal linking structure improvement Local SEO Optimization Google My Business (GMB) profile optimization Local citations and business listing improvements Enhancing local search visibility Off-Page SEO & Link Building Backlink building through various off-page activities: Local citations Blog submissions Article and document sharing Video sharing Profile creation Social Bookmarking Bio Site creations Others
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Google Ads & Meta Ads Specialist ยท Performance Marketing
New to Contra
Google Ads & Meta Ads Specialist ยท Performance Marketing
Cover image for Case Study: Generating High-Quality WhatsApp
Case Study: Generating High-Quality WhatsApp Enquiries for a Premium Shoe Cleaning Service in Qatar Client Overview Industry: Shoe Cleaning & Restoration Location: Qatar Service: Professional Shoe Cleaning & Care Campaign Objective: Generate quality WhatsApp enquiries and appointment bookings through Meta Ads. Objective The client wanted to increase bookings for their shoe cleaning service by generating high-intent WhatsApp conversations from customers across Qatar. Campaign Goals Generate qualified WhatsApp enquiries. Increase shoe cleaning appointments. Keep the cost per conversation low. Reach sneaker enthusiasts and customers looking for premium shoe care services. Strategy Implemented Campaign Type Meta Lead Generation Campaign WhatsApp Messaging Objective Creative Strategy The campaign focused on showcasing: Professional shoe cleaning and restoration. Before-and-after transformations. Premium cleaning process. High-quality visuals and videos. Clear WhatsApp call-to-action. Target Audience Qatar-based audience. Sneaker enthusiasts. Luxury and branded shoe owners. Customers interested in footwear care and maintenance. Campaign Performance Campaign Period 1 February 2026 โ€“ 31 March 2026 Results Achieved โœ… 192 WhatsApp Conversations โœ… โ‚น57.81 Cost per Conversation โœ… โ‚น11,099 Total Ad Spend โœ… 64,358 Impressions โœ… 28,699 People Reached โœ… โ‚น300 Daily Budget Performance Breakdown MetricResultWhatsApp Conversations192Cost per Conversationโ‚น57.81Total Spendโ‚น11,099Impressions64,358Reach28,699Daily Budgetโ‚น300 Challenges Solved Challenge 1: Generating Quality Enquiries The campaign was optimized specifically for WhatsApp conversations, ensuring enquiries came from customers genuinely interested in shoe cleaning services. Challenge 2: Appointment Generation Instead of driving website traffic, the strategy focused on direct WhatsApp conversations, allowing faster appointment scheduling and customer engagement. Challenge 3: Cost Efficiency The campaign successfully maintained a cost per WhatsApp conversation below โ‚น60 while generating a steady flow of appointment enquiries. Key Outcomes With a daily budget of just โ‚น300, the campaign generated nearly 200 WhatsApp enquiries from potential customers across Qatar. The campaign proved that service-based businesses can effectively use Meta Ads to generate high-quality conversations and appointments through WhatsApp. Why This Campaign Worked โœ” Conversion-focused WhatsApp campaign strategy. โœ” Strong visual creatives showcasing results. โœ” Clear call-to-action. โœ” Audience targeting optimized for local demand. โœ” Fast customer communication through WhatsApp.
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Provide innovative IT Solutions for Growth & Success
Provide innovative IT Solutions for Growth & Success
Innovative designer for digital needs ๐Ÿ’ป
Innovative designer for digital needs ๐Ÿ’ป
Data-driven Performance marketer optimizing ROI
Data-driven Performance marketer optimizing ROI
Brand Designer & Social Media Expert with Experience
Brand Designer & Social Media Expert with Experience