This project focused on shaping the positioning, messaging and digital presence for Root & Wander, a social compliance and living wage consultancy working across global supply chains.
The goal was to create a clearer and more cohesive brand system that reflected both the analytical and human side of the work — moving the brand away from sounding purely corporate, while still maintaining credibility and structure.
The scope included brand direction, messaging refinement, website strategy and visual cohesion across the digital presence, helping translate complex topics into communication that felt grounded, accessible and aligned.
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MINITEL DU SUD — La légende se reconnecte 🖥️📞
The idea: what if France's heritage sportswear house revived the Minitel — the terminal that connected millions of French homes from 1982 to 2012 — the way a maison reissues an archive icon?
Making it real: a numbered edition of 50, hand-restored in Marseille, with a full campaign world, a working storefront, and a soundtrack — built end-to-end on Squarespace 7.1 / Fluid Engine.
How Finish Layer made it real:
Font Uploads — a custom pixel typeface as the "machine voice": title, ticker, teletext annotations. No code injection.
Block layering — the serif headline interrupted by the machine; the campaign broadcasting inside the terminal's screen, video layered under the frame.
Pinned hero text — the composition holds through the scroll.
Block Animations — hover reveals hide edition serials behind the campaign cards (N° 07/50 — RÉSERVÉ).
Block Hiding (Mobile) — desktop gets the theater; mobile gets a streamlined vertical flow.
Beyond the layout: a fully functional storefront built with real commerce settings — 50 units in inventory, limit 1 per order, so the scarcity story is enforced by the system, not just the copy. (Concept project: nothing ships, no payments are processed — the store demonstrates the commerce build.) Plus an original French-electronic track — the hold music of 1990, composed for the terminals — closing with a scroll-scaled banner: « MONTE LE SON. »
Toolkit: Midjourney (campaign imagery, locked style refs) · Departure Mono by Helena Zhang (SIL OFL) · Suno (soundtrack) · SquareKicker (window reveal, horizontal scroll, scroll-scale banner)
🔗 minitel-contra.squarespace.com (http://minitel-contra.squarespace.com) — password: 3615 (the dial code, of course)
Projet conceptuel — not affiliated with Orange S.A. Minitel is a trademark of its respective owner.
#squarespacechallenge
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Just wrapped a 2-day sprint remaking my site! I'm really excited about this version <3 Though I had to change to a different platform again. I’ve now tried Wordpress, Wix, Framer, and Squarespace.
My verdict so far:
🧩 Framer → ABSOLUTELY made for product designers (especially who are well versed in figma!)
💼 WordPress / Wix → can get clunky, but pretty good for most business owners & for complex integrations
🚀 Squarespace → surprisingly great for fast paced venture builders like me~
Portfolio making is such a never-ending journey. Check it out and lmk your thoughts: http://qilart.com (Also open for business! :D)
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