Freelancers using Canva in O'Fallon

Freelancers using Canva in O'FallonFreelancers using Canva in O'Fallon

Projects People

St Charles, USA

Brand Strategist & Marketing PM

Brand Strategist & Marketing PM

Cover image for [Café & Bakery Visual Branding Series] Café & Bakery Visual ...

[Café & Bakery Visual Branding Series] Café & Bakery Visual Branding: Turning “Nice Places” into Recognizable Brands I’ve had the chance to work with three independent cafés and bakeries to shape how they show up visually — not just on social media, but at the counter where people order and decide what to try. Each space had its own personality: a wine-friendly café, a cozy bakery, and a local neighborhood spot. My role was to translate that feeling into tangible visuals — photos, menus, posters, signage — so that customers could feel the brand the moment they walked in, even before taking the first sip or bite.

21

203

Cover image for [Airbnb: 2 Listings] Designing Stays That Guests Actually Wa...

[Airbnb: 2 Listings] Designing Stays That Guests Actually Want to Rebook Before working with big brands, I learned a lot about “experience design” by hosting. I launched and managed two Airbnb listings from scratch — and treated them like tiny, living brands. I handled everything from interior styling and photography to listing copy, pricing, and social media promotion. The goal was simple: make each stay feel so considered and warm that guests would both leave a great review and tell their friends. Over time, both listings reached Superhost status and maintained an average occupancy of over 90% per month. It was a small operation, but it taught me something I still use every day: details matter, and hospitality is one of the strongest forms of branding.

15

164

Cover image for [adidas: Instagram + Activations] adidas Korea: Turning Offl...

[adidas: Instagram + Activations] adidas Korea: Turning Offline Energy into Social Stories For the past few seasons, I’ve been leading social for two adidas Korea Instagram channels — one for performance, one for Originals. My sweet spot is where brand, content, and operations meet: translating global assets and live events into local stories that actually resonate with people in Korea. From marathons and product launches to private community events, I plan how each moment will live online before it happens offline. That means one-take interviews, story formats that fans love to tap through, and wrap-up content that keeps the buzz going long after the event is over. This work has been about more than just posting: it’s about building a system that keeps a global brand human, local, and consistent over time.

10

162

[Christmas House: Character Brand Seasonal Pop-up] Christmas House: From First Product Line to Full Seasonal Experience “Christmas House” was a seasonal pop-up built to launch a production company’s first-ever global character product line. Instead of just placing products on shelves, we turned the space into a cozy, story-driven house that made people want to linger, browse, and collect. I led the campaign end-to-end as PM — from concept and customer flow to merchandising and staffing. The activation not only achieved strong daily sales and steady visitor numbers, but also generated enough buzz to secure a sequel proposal for “Christmas House 2.”

20

185

St Charles, USA

UX design that’s intuitive, inclusive, and built for all.

UX design that’s intuitive, inclusive, and built for all.

Cover image for Beyond the Floors: Marketing Media for Craftsmen

Beyond the Floors: Marketing Media for Craftsmen

0

2

Cover image for UX October Design Challenge

UX October Design Challenge

0

2

Cover image for Craftsmen Connections Website Revamp and Media Management

Craftsmen Connections Website Revamp and Media Management

0

11

Cover image for Crafting Art to Audio a UX Journey in Museum Accessibility

Crafting Art to Audio a UX Journey in Museum Accessibility

0

4

UI/UX Designer | Product Designer | Graphic Designer

UI/UX Designer | Product Designer | Graphic Designer

Cover image for InnovateMap College Senior Photography SAAS Platform Creation

InnovateMap College Senior Photography SAAS Platform Creation

0

3

Cover image for CorpusKey Website UX Design

CorpusKey Website UX Design

0

3

Cover image for Decori.Ai App UI/UX Design

Decori.Ai App UI/UX Design

0

2

Placeholder project card media

View more →