some autumn memories from APOSTROPHE (https://apostrophe.world) , delighted to be featuring DANA (https://www.instagram.com/dan.a.ilinca/) in the AUTUMN MEMORIES series 🍂
Creative Direction and Photographed by me 🤎
Some very early work in progress here...I am thrilled to announce the creative partnership between APOSTROPHE (https://www.instagram.com/apostrophe.world/) and The Doe (https://www.instagram.com/0.the_doe.0/), coming 2026. Here is a tiny little sneak peak and I can't wait to share more about this soon!!!
If you are or you know any independent music artists, crafters looking for a creative partner, we would love to listen your story and have a chat!!!! els@apostrophe.world (mailto:els@apostrophe.world)
GaiaScore is an ESG and sustainability reporting platform designed to help businesses measure, manage, and improve their environmental, social, and governance performance through a unified scoring system, AI-powered insights, and reporting tools.
As the Product Designer and Webflow Developer, I worked across both the core platform experience and the public-facing website, helping shape how users discover, understand, and interact with the product from first visit to ESG assessment.
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Love and design share one truth: both are acts of patience and intention.
A Story of Love is a personal project I built in Webflow (https://www.linkedin.com/feed/#) for the #shareyourwork Hackathon, a digital love letter to my wife, told through storytelling, motion, and emotion.
Website Link: https://a-story-of-love.webflow.io/
It’s a reminder that creativity can capture feelings, not just pixels.
Brand, UI, and Framer sites for businesses that won't blend
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Brand, UI, and Framer sites for businesses that won't blend
Your brand identity is meant to do the talking even before your product is encountered.
It should express the value your brand possesses, its features, and the benefits it offers.
ColdPro was not just designed to look good, but to communicate the brand’s value and benefits clearly, even before the audience interacts with the product.
That’s what good design does. It doesn’t just make things look good. It makes your brand speak.
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Xapier - A user-friendly, innovative solutions that help individuals and businesses work smarter, faster, and happier. From custom software development to productivity tools, the goal is to simplify the way human engage with technology.
Full case study coming on www.yellowboard.design
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A platform dedicated to providing you with the freedom to choose, regardless of the event or ticket type, promising a refined approach to event exploration.
Fineticket.
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A forward-thinking apparel brand committed to revolutionising the urban fashion landscape. Specialises in creating customised streetwear that seamlessly blends style, comfort, and an undeniable cool factor.
AI strategy, automation & digital solutions consultant
New to Contra
AI strategy, automation & digital solutions consultant
Phrenos.ai (http://Phrenos.ai) - Premium AI Consultancy Website
Designed and developed a premium website for an independent AI consultancy, combining a distinctive visual identity with clear service positioning and a sophisticated user experience.
The site translates complex AI, data and automation services into a clear, credible digital presence while maintaining a strong editorial aesthetic across desktop and mobile.
My role:
Website strategy · UX/UI design · Front-end development · Responsive design · Brand implementation · Content structure · Visual direction · Deployment
Key features:
• Custom responsive website
• Distinctive luxury visual identity
• Clear consultancy and service architecture
• Strong conversion-led calls to action
• Editorial typography and layout
• Mobile optimisation
• Interactive visual elements
• Deployment and launch
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The Hospitality Nerd — Custom Website Design & Development
Designed and developed a distinctive, responsive website for a hospitality analytics and automation brand.
The site was built to communicate a complex B2B proposition clearly while giving the brand a strong, memorable visual identity. The experience combines bold typography, interactive data-led visuals, clear conversion paths and responsive layouts across desktop and mobile.
My role:
Website strategy · UX/UI design · Front-end development · Responsive design · Brand implementation · Content structure · Interactive elements · Deployment
Key features:
• Custom responsive design
• Data-led interactive visuals
• Clear service and product architecture
• Conversion-focused calls to action
• Modern animations and interactions
• Mobile optimisation
• Custom brand styling
• Deployment and launch