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Cover image for New brand. New ecommerce experience.
New brand. New ecommerce experience. Built for a fast-growing sport. This summer, I had the opportunity to work directly with the founder of Smash Recovery to help bring a new pickleball recovery brand to life. The project included: • Developing a bold, aggressive visual identity • Exploring seven different logo directions • Building the final black-and-volt brand system • Creating a Shopify ecommerce experience • Setting up preorders around the production schedule • Building the foundation for email capture and launch tracking The result is more than a new logo or website. It’s a complete launch system designed to help Smash Recovery build an audience, accept early reservations, and measure demand before its products begin shipping. I’m looking forward to watching this brand grow within the pickleball community. Need help launching something new—or improving what you already have? I’m accepting new marketing and ecommerce projects for the remainder of the year. Let’s connect. VICI. Consulting. Marketing. Ecommerce. Simple. #BrandDevelopment #Shopify #Ecommerce #MarketingStrategy #Pickleball
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