Creative Direction Projects in North HollandCreative Direction Projects in North HollandThis one started with a conversation about sound. About how certain periods just felt different. You can hear it instantly, not because it’s perfect, but because it has character. Today, you can make anything sound clean. But that doesn’t automatically give it feeling.
That’s the balance Next Movement is chasing.
A lot of their inspiration comes from specific moments in time: studios, gear, records that shaped how things used to sound.
To mirror that, I looked at design from those same eras. Not to copy it, but to understand its logic, the restraint, the structure, the intent behind it. From there, I combined it with a more contemporary approach. Something that feels precise and current, but still carries that sense of weight.
This is a short glimpse into that direction. 
