Projects using CorelDraw in NigeriaProjects using CorelDraw in NigeriaMost branding doesn’t fail because of bad visuals. It fails because the right decisions weren’t made early.
KORA coffee started during a creative block, without a rigid plan. I stripped the process back to fundamentals; type, form, and meaning, and refined everything down to four letters: K O R A. The “O” was intentionally shaped into a coffee icon so the brand could communicate instantly.
The logo came together quickly. Building a visual identity that could scale across real-world touchpoints took time, focus, and restraint, especially when translating African-inspired culture into a functional system.
KORA is a reminder that good branding isn’t about trends or speed. It’s about clarity, intention, and decisions that last.
If you’re building a brand and want identity design that goes beyond aesthetics, let’s talk. 
