Freelancers using CorelDraw in New York
Freelancers using CorelDraw in New York
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Wobia
New York, USA
I create brand identities that refuse to blend in.
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I create brand identities that refuse to blend in.
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JUNOM- a modern furniture brand identity concept that feels refined and intentional. Drawing inspiration from the natural world — earthy desert sands, soft creams, deep chestnut browns, and the quiet strength of oxblood and dark wood tones — I created a visual identity that mirrors the philosophy behind the furniture itself: strong infrastructure with a soft, stylish finish. The JUNOM wordmark was designed around rounded, humanized letterforms that evoke comfort, balance, and harmony, with each character customized for visual flow and continuity. The tagline ‘Designing Comfort. Crafting Style.’ anchors the brand voice as sophisticated, but approachable. Across every application, from billboard to lookbook, the identity scales with the same quiet confidence that defines the brand.
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An artisanal African home and furniture brand needed an identity that honored its cultural roots while feeling fresh, warm, and deeply livable. Drawing from West African heritage, the Ubuntu icon was built around a powerful concept — wood cut in half to form furniture, a symbol of craftsmanship, support, and the warmth every home deserves. A rich palette of chocolate brown, vibrant orange, soft cream, and olive green brings the natural world indoors, while a custom Adinkra-inspired pattern system gives the brand a visual language that is entirely its own. From app interface to business card to living space, Ubuntu lives beautifully across every touchpoint, celebrating African craftsmanship through a lens that feels completely contemporary.
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A solar energy company needed an identity that reimagined what solar could feel like. Not a distant, complex solution, but something easy, effortless, and within reach. The four-pointed sun icon was designed to represent clarity and power, with a circle anchoring it in innovation and growth, while a bold palette of metallic yellow, palm leaf green, and vampire black challenged every convention of the category. The result is a brand that makes clean energy feel as modern and accessible as the technology behind it.
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CHOPCHOP - A Japanese street food brand concept that is bold and unapologetically modern. The goal was to create a simple yet recognizable logo that feels fun and lifestyle-driven. It wasn’t about just food branding, but a brand people can wear and represent. I built a full visual world around a playful mascot character with high-energy typography and a vibrant red palette. The result was a brand with instant personality that stands out in a crowded food market.
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