Freelance Algorithmic Identity Architects in New York
Freelance Algorithmic Identity Architects in New York
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Naima Jordan
pro
New York, USA
Helping DTC brands build identities & convert with Shopify.
$1k+
Earned
3x
Hired
5.0
Rating
62
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Helping DTC brands build identities & convert with Shopify.
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Hill: Designing a Human-Centered AI Brand
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A look at my design work for Oure, a six page wellness template inspired by the high end look of brands like Noom and Equinox, built for an app, app overview, an organizations page, a shop, and contact, with support for more than one language. This helped shape the design itself. An earthy palette with soft green-toned accents and a recurring water motif give the pages a calm, grounded feel, while thoughtful animation conveys that its not just your "run of the mill" -wellness app. There's a lot happening across six distinct pages, from introducing the app to reaching organizations to a full shop flow. The challenge was keeping every section clean and well-planned so the whole thing still feels like one cohesive world, not six separate sites stitched together.
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Gelée didn't start as a landing page. It started as a question: what does "your daily collagen jelly stick" actually look like in someone's wellness routine? From there, everything followed; a color and typography system that felt warm and appetizing, not clinical. A visual identity that could live on packaging, on screen, and in a real hand holding it. Lifestyle photography that made the product feel like a habit, not a supplement. Brand work isn't just the logo. It's every decision that makes a product feel like something you'd actually want daily. Built with Replo. #branddesign #d2c #cpg #packagingdesign #visualidentity
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Replo Landing Page Website for a Collagen Wellness Brand
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