Projects using Visual Studio Code in New JerseyProjects using Visual Studio Code in New JerseyVoyager Plumbing ā SEO-Driven WordPress Build
Built a high-performance WordPress website for Voyager Plumbing designed to rank across San Diegoās highly competitive local markets while driving emergency service conversions.
The Challenge:
San Diego isnāt one marketāitās dozens of neighborhood-level search environments, each with different intent, competition, and service needs. The site needed to scale without losing focus or performance.
What I Did:
Designed a custom silo architecture to target neighborhood + service combinations (e.g., drain cleaning in Chula Vista, water heaters in La Mesa)
Developed a lightweight custom WordPress theme (no page builders) for speed, scalability, and clean code
Implemented high-intent SEO strategy, including service-area schema, internal linking, and localized content frameworks
Built a conversion-focused UX with clear emergency CTAs and mobile-first navigation
Structured the backend with ACF for easy content expansion across new service areas
The Result:
Scalable SEO foundation for expanding into new neighborhoods
Faster load times and improved crawl efficiency
Stronger visibility for ānear meā and emergency plumbing searches
A long-term search assetānot just a brochure site
This project reflects my approach: build fast, structured websites that grow with the business and turn search traffic into real leads. Perry Marketing ā High-Converting Landing Page Funnel - Website design & build
Designed and developed a sleek, single-page website for Perry Marketing focused on clearly communicating their Pay-Per-Click expertise and converting high-intent visitors into qualified leads.
The Goal
Unlike traditional SEO builds, this project was designed as a conversion-first funnelāeducating potential clients, building trust, and guiding them toward taking action. The audience: home service business owners looking for a smarter, more transparent approach to Google Ads.
What I Did
Structured a long-form, single-page funnel to walk users through services, differentiators, and value in a logical, persuasive flow
Designed content-rich sections with varied layouts to keep dense information engaging and easy to digest
Highlighted core differentiatorsātheir PPC philosophy, transparency, and focus on real business growth
Built a clean, modern UI that feels polished without overwhelming the user
Optimized for conversion, with clear CTAs, strategic section breaks, and intuitive navigation throughout
Ensured the site is fast, responsive, and easy to update
The Result
A strong, trust-building digital presence that clearly communicates Perry Marketingās value
Improved user engagement through structured storytelling and visual hierarchy
A streamlined path from visitor ā understanding ā inquiry
A site that supports paid traffic and sales conversations, not just brand awareness
This project highlights my ability to build websites that guide users, communicate clearly, and convert interest into real opportunities.
