Voyager Plumbing — SEO-Driven WordPress Build

Built a high-performance WordPress website for Voyager Plumbing designed to rank across San Diego’s highly competitive local markets while driving emergency service conversions.

The Challenge: San Diego isn’t one market—it’s dozens of neighborhood-level search environments, each with different intent, competition, and service needs. The site needed to scale without losing focus or performance.

What I Did:

Designed a custom silo architecture to target neighborhood + service combinations (e.g., drain cleaning in Chula Vista, water heaters in La Mesa)

Developed a lightweight custom WordPress theme (no page builders) for speed, scalability, and clean code

Implemented high-intent SEO strategy, including service-area schema, internal linking, and localized content frameworks

Built a conversion-focused UX with clear emergency CTAs and mobile-first navigation

Structured the backend with ACF for easy content expansion across new service areas

The Result:

Scalable SEO foundation for expanding into new neighborhoods

Faster load times and improved crawl efficiency

Stronger visibility for “near me” and emergency plumbing searches

A long-term search asset—not just a brochure site

This project reflects my approach: build fast, structured websites that grow with the business and turn search traffic into real leads.