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Voyager Plumbing — SEO-Driven WordPress Build
Built a high-performance WordPress website for Voyager Plumbing designed to rank across San Diego’s highly competitive local markets while driving emergency service conversions.
The Challenge:
San Diego isn’t one market—it’s dozens of neighborhood-level search environments, each with different intent, competition, and service needs. The site needed to scale without losing focus or performance.
What I Did:
Designed a custom silo architecture to target neighborhood + service combinations (e.g., drain cleaning in Chula Vista, water heaters in La Mesa)
Developed a lightweight custom WordPress theme (no page builders) for speed, scalability, and clean code
Implemented high-intent SEO strategy, including service-area schema, internal linking, and localized content frameworks
Built a conversion-focused UX with clear emergency CTAs and mobile-first navigation
Structured the backend with ACF for easy content expansion across new service areas
The Result:
Scalable SEO foundation for expanding into new neighborhoods
Faster load times and improved crawl efficiency
Stronger visibility for “near me” and emergency plumbing searches
A long-term search asset—not just a brochure site
This project reflects my approach: build fast, structured websites that grow with the business and turn search traffic into real leads.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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