High-Performance WordPress SEO Site for Voyager PlumbingHigh-Performance WordPress SEO Site for Voyager Plumbing
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Kristine Contento-Angell
• May 5
Voyager Plumbing — SEO-Driven WordPress Build
Built a high-performance WordPress website for Voyager Plumbing designed to rank across San Diego’s highly competitive local markets while driving emergency service conversions.
The Challenge: San Diego isn’t one market—it’s dozens of neighborhood-level search environments, each with different intent, competition, and service needs. The site needed to scale without losing focus or performance.
What I Did:
Designed a custom silo architecture to target neighborhood + service combinations (e.g., drain cleaning in Chula Vista, water heaters in La Mesa)
Developed a lightweight custom WordPress theme (no page builders) for speed, scalability, and clean code
Implemented high-intent SEO strategy, including service-area schema, internal linking, and localized content frameworks
Built a conversion-focused UX with clear emergency CTAs and mobile-first navigation
Structured the backend with ACF for easy content expansion across new service areas
The Result:
Scalable SEO foundation for expanding into new neighborhoods
Faster load times and improved crawl efficiency
Stronger visibility for “near me” and emergency plumbing searches
A long-term search asset—not just a brochure site
This project reflects my approach: build fast, structured websites that grow with the business and turn search traffic into real leads.
Completed work
Search Engine OptimizationWordPress DevelopmentWeb DesignAdobe PhotoshopVisual Studio CodeWordPress
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