Motion Design Projects in NavegantesMotion Design Projects in NavegantesIn this project, I participated as an animator in a branded content piece featuring Ney Ney, an animated IP connected to Neymar Jr.’s universe.
The production is led by Fly Media and NR Sports, and my role was focused on the animation and visual construction of the scene.
Instead of creating a traditional ad, the goal was to integrate the Flexform chair into one of the character’s micro-stories, making the product appear naturally within the narrative.
The chair couldn’t feel like just an object placed in the scene. It needed to belong to Ney Ney’s universe, connected to the humor, the situation and the visual language of the animation.
One of the main challenges was working with AI while keeping the look and feel of traditional 2D animation. The goal was to create a consistent, expressive result with a visual finish close to classic animation, without making it feel like just an artificial intelligence experiment.
Throughout the process, I worked on character consistency, scene rhythm, product integration and visual polish, balancing technology, storytelling and animation language.
This project is part of Ney Ney’s short-form social media content line, within a much larger IP mainly focused on long-form content and building its own universe around the character.
Project by Fly Media and NR Sports.
Participation as animator. I had the opportunity to participate as an animator in a series of branded content videos featuring Ney Ney, an animated IP connected to Neymar Jr.’s universe.
The project is led by Fly Media and NR Sports, and I was part of the production, contributing to the animation of some pieces in the series.
The Ney Ney IP is a much larger project, mainly focused on long-form content and on building its own universe around the character. Within that universe, there is also a series of short-form social media pieces created to connect the character with football moments, Neymar’s audience and partner brands.
The video I’m showcasing here is part of that social media content series: a piece created around the Brazil vs Haiti context, with the integration of a product from Canção, a food company.
The goal was to make the brand appear naturally inside the micro-story, without feeling like a traditional ad. The product needed to live inside the narrative, connected to the humor, the character and the match-day moment.
One of the biggest technical and creative challenges was producing an AI-assisted animation that truly felt like traditional 2D animation. We didn’t want the result to look like an artificial intelligence experiment, but rather a consistent, expressive visual piece with a finish close to classic animation.
For this project, I worked on the animation, focusing on character consistency, scene rhythm and visual polish, balancing technology, storytelling and animation language.
It was a very special project because it brought together a major IP, the cultural weight of Neymar Jr., social media content, product placement and a new way of producing animation with artificial intelligence.
This animation was produced in 2020 using a traditional motion design workflow: illustration, character rigging, animation, compositing and editing.
At the time, a video like this could take around 4 days to a full week to complete, because every step had to be built almost from scratch.
Looking back at this project today, it’s impossible not to think about how much AI has changed the creative process. With today’s tools, a large part of this type of production could be accelerated dramatically, potentially taking less than a day depending on the complexity.
More than replacing creative work, AI has opened a new way to produce faster, test ideas, create assets and turn concepts into video with much more agility.
It’s interesting to revisit a project from 2020 and realize how much video production has evolved in such a short time.
