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This animation was produced in 2020 using a traditional motion design workflow: illustration, character rigging, animation, compositing and editing.
At the time, a video like this could take around 4 days to a full week to complete, because every step had to be built almost from scratch.
Looking back at this project today, it’s impossible not to think about how much AI has changed the creative process. With today’s tools, a large part of this type of production could be accelerated dramatically, potentially taking less than a day depending on the complexity.
More than replacing creative work, AI has opened a new way to produce faster, test ideas, create assets and turn concepts into video with much more agility.
It’s interesting to revisit a project from 2020 and realize how much video production has evolved in such a short time.
explainervideoexplaineranimationmotiondesign2D AnimationMotion DesignVideo ProductionAdobe After EffectsAdobe Photoshop
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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