I had the opportunity to participate as an animator in a series of branded content

I had the opportunity to participate as an animator in a series of branded contentI had the opportunity to participate as an animator in a series of branded content

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Andre Inacio

pro

• Jun 30

I had the opportunity to participate as an animator in a series of branded content videos featuring Ney Ney, an animated IP connected to Neymar Jr.’s universe.

The project is led by Fly Media and NR Sports, and I was part of the production, contributing to the animation of some pieces in the series.

The Ney Ney IP is a much larger project, mainly focused on long-form content and on building its own universe around the character. Within that universe, there is also a series of short-form social media pieces created to connect the character with football moments, Neymar’s audience and partner brands.

The video I’m showcasing here is part of that social media content series: a piece created around the Brazil vs Haiti context, with the integration of a product from Canção, a food company.

The goal was to make the brand appear naturally inside the micro-story, without feeling like a traditional ad. The product needed to live inside the narrative, connected to the humor, the character and the match-day moment.

One of the biggest technical and creative challenges was producing an AI-assisted animation that truly felt like traditional 2D animation. We didn’t want the result to look like an artificial intelligence experiment, but rather a consistent, expressive visual piece with a finish close to classic animation.

For this project, I worked on the animation, focusing on character consistency, scene rhythm and visual polish, balancing technology, storytelling and animation language.

It was a very special project because it brought together a major IP, the cultural weight of Neymar Jr., social media content, product placement and a new way of producing animation with artificial intelligence.