Projects using CapCut in NairobiProjects using CapCut in NairobiDeveloped a UGC-style video campaign for SkinMedica Advanced+ Serum, focused on showcasing visible skin results through natural, everyday routines.
The concept centered on a clean, minimal aesthetic, capturing authentic skincare moments such as morning application, mirror checks, and close-up texture shots. The goal was to highlight product efficacy while maintaining a relatable, real-life feel.
Shot in a handheld, natural-light style, the content aligns with high-performing short-form trends on TikTok and Instagram, balancing educational elements with lifestyle storytelling.
The final output positions the serum as an easy, effective addition to a daily routine, emphasizing simplicity, consistency, and visible results.
