Projects using CapCut in NairobiProjects using CapCut in NairobiSocial Media Management | Lake Estate
Managed the social media presence of Lake Estate from the ground up, developing and executing a content strategy that established the brand's digital presence and increased audience engagement across Instagram and TikTok.
My role included scripting video content for property showcases and promotional shoots, coordinating content production, creating and scheduling posts, and actively managing audience engagement through comments, messages, and community interactions. I worked closely with the brand to ensure all content aligned with its goals while showcasing properties in an engaging and visually compelling way.
Starting with no established audience, I helped grow the account's visibility and reach, achieving consistent daily performance of up to 500 views per day on Instagram through strategic content planning and optimization. In addition to managing short-form video content, I created and published static posts that maintained brand consistency and supported overall marketing objectives.
Responsibilities
• Social Media Strategy & Account Growth
• Video Content Scripting for Property Shoots
• Content Planning & Scheduling
• Instagram & TikTok Management
• Community Engagement & Audience Interaction
• Static Post Design & Publishing
• Performance Tracking & Content Optimization
Key Results
• Built the brand's social media presence from scratch.
• Grew content visibility to reach up to 500 daily views on Instagram.
• Developed engaging video concepts and scripts that showcased properties effectively.
• Maintained active audience engagement, responding to inquiries and nurturing community interactions.
• Established a consistent content workflow across Instagram and TikTok platforms.
This project highlights my ability to build a social media presence from the ground up, create engaging content strategies, and manage communities that help brands increase visibility and connect with potential clients. Developed a UGC-style video campaign for SkinMedica Advanced+ Serum, focused on showcasing visible skin results through natural, everyday routines.
The concept centered on a clean, minimal aesthetic, capturing authentic skincare moments such as morning application, mirror checks, and close-up texture shots. The goal was to highlight product efficacy while maintaining a relatable, real-life feel.
Shot in a handheld, natural-light style, the content aligns with high-performing short-form trends on TikTok and Instagram, balancing educational elements with lifestyle storytelling.
The final output positions the serum as an easy, effective addition to a daily routine, emphasizing simplicity, consistency, and visible results.
