Marketing Analytics Projects in MumbaiMarketing Analytics Projects in MumbaiSales, Customer & Marketing Analytics in Power BI
I built a complete 3-page Power BI dashboard to analyze Sales performance, Customer behavior, and Marketing ROI—all in one place.
🔍 Sales Overview
Revenue trends & top product categories
Total Sales, Orders & Average Order Value
Region-wise and payment method analysis
👥 Customer Insights
New vs Returning customers
Customer Lifetime Value (LTV) by region
Purchase frequency & repeat behavior using DAX
📈 Marketing Performance
Spend vs Revenue across Paid Ads, Social, Referral, Influencer/UGC, Email & Offline
Clear ROI comparison to identify winning and underperforming channels
🛠 Tools Used: Power BI, SQL, DAX, CSV
💡 Outcome:
This project shows how combining Sales, Customer, and Marketing data helps businesses make faster, smarter decisions.
