Sales, Customer & Marketing Analytics in Power BI I built a ...
Abu Aasif Ansari
Sales, Customer & Marketing Analytics in Power BI
I built a complete 3-page Power BI dashboard to analyze Sales performance, Customer behavior, and Marketing ROI—all in one place.
🔍 Sales Overview
Revenue trends & top product categories
Total Sales, Orders & Average Order Value
Region-wise and payment method analysis
👥 Customer Insights
New vs Returning customers
Customer Lifetime Value (LTV) by region
Purchase frequency & repeat behavior using DAX
📈 Marketing Performance
Spend vs Revenue across Paid Ads, Social, Referral, Influencer/UGC, Email & Offline
Clear ROI comparison to identify winning and underperforming channels
🛠 Tools Used: Power BI, SQL, DAX, CSV
💡 Outcome:
This project shows how combining Sales, Customer, and Marketing data helps businesses make faster, smarter decisions.
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Posted Dec 28, 2025
Sales, Customer & Marketing Analytics in Power BI I built a complete 3-page Power BI dashboard to analyze Sales performance, Customer behavior, and Marketing...
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