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Julie Blount's avatar
Julie Blount
Evesham, USA
Email & Retention Marketing | Klaviyo + Shopify, 20+ Years
New to Contra
Email & Retention Marketing | Klaviyo + Shopify, 20+ Years
Cover image for I started in retail. Store
I started in retail. Store manager, then customer service, then marketing. No college degree. Everything I know about ecommerce, I learned by doing the work for 20+ years. So when AI showed up, I did what I've always done. I tried it on real work. In my work leading marketing and customer experience at a DTC wine and spirits retailer, I've built 18 AI workflows. They handle email builds, QA testing, fact checking and reporting. Together they save my team about 20 hours a week. Here's what I've learned. AI is fast at the first draft. It is not good at knowing your customer. It doesn't know which email your best customers open every time. It doesn't know that a discount in week one trains people to wait for the next one. That part still takes someone who has watched real customers for years. So I split the work. AI drafts, checks and organizes. I decide what goes out. The holiday email series below is a sample I built for an invented winery, with Claude. AI did the drafting and layout. The strategy, the calendar and the product placement came from me. I'm not hiding the AI. I think it's the reason a small team can now do what used to take a whole department. If you want that for your brand, I'll help you build your calendar and show you how to run it on repeat, so your overhead stays low. How are you using AI in your marketing right now? What's working, and what still needs a human? started in retail. Store manager, then customer service, then marketing. No college degree. Everything I know about ecommerce, I learned by doing the work for 20+ years. So when AI showed up, I did what I've always done. I tried it on real work. In my work leading marketing and customer experience at a DTC wine and spirits retailer, I've built 18 AI workflows. They handle email builds, QA testing, fact checking and reporting. Together they save my team about 20 hours a week. Here's what I've learned. AI is fast at the first draft. It is not good at knowing your customer. It doesn't know which email your best customers open every time. It doesn't know that a discount in week one trains people to wait for the next one. That part still takes someone who has watched real customers for years. So I split the work. AI drafts, checks and organizes. I decide what goes out. The holiday email series below is a sample I built for an invented winery, with Claude. AI did the drafting and layout. The strategy, the calendar and the product placement came from me. I'm not hiding the AI. I think it's the reason a small team can now do what used to take a whole department. If you want that for your brand, I'll help you build your calendar and show you how to run it on repeat, so your overhead stays low. How are you using AI in your marketing right now? What's working, and what still needs a human?
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Cover image for Brand Identity | The Winery Marketing Lab
Brand Identity | The Winery Marketing Lab
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Cover image for Content Strategy | Medspa Q4 Holiday Series
Content Strategy | Medspa Q4 Holiday Series
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Cover image for Shopify Website | Bridge 26 Advisory Consulting Site
Shopify Website | Bridge 26 Advisory Consulting Site
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Pedro Colon's avatar
Pedro Colon
Evesham, USA
Game Developer | Software Developer
Game Developer | Software Developer
Cover image for Mutant Last Stand
Mutant Last Stand
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Cover image for raytracing-in-weekend
raytracing-in-weekend
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Cover image for Simple YouTube Downloader
Simple YouTube Downloader
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Cover image for R.A.D Kart Racer
R.A.D Kart Racer
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Christopher Robinson's avatar
Christopher Robinson
Little Egg Harbor Township, USA
Building the future with creativity, technology, and fun!
    5.0
    Rating
Building the future with creativity, technology, and fun!
Cover image for LearnWithVal
LearnWithVal
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Cover image for My Personal Portfolio
My Personal Portfolio
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Cover image for Love NYC
Love NYC
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Cover image for Stack Investing Concept
Stack Investing Concept
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Jasmin Barnwell's avatar
Jasmin Barnwell
Evesham, USA
Creative assistant with a knack for ghostwriting
Creative assistant with a knack for ghostwriting
Cover image for Cy - Legends & Fairytales Cover
Cy - Legends & Fairytales Cover
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Cover image for Organic UGC - Small Business Black Friday Post
Organic UGC - Small Business Black Friday Post
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Cover image for Organic UGC - Khanisa's Pudding Bar
Organic UGC - Khanisa's Pudding Bar
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Cover image for Organic UGC - Mango Mango Desserts Cherry Hill
Organic UGC - Mango Mango Desserts Cherry Hill
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Diana Komnarenko's avatar
Diana Komnarenko
Vineland, USA
Unique Logos & Designs for Your Brand Identity
Unique Logos & Designs for Your Brand Identity
Cover image for Jewelry Company Business Cards
Jewelry Company Business Cards
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Cover image for Brew Haven Coffee Shop
Brew Haven Coffee Shop
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Cover image for Custom Vector Portrait Series
Custom Vector Portrait Series
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Sarah Harding's avatar
Sarah Harding
Hammonton, USA
Detail-Oriented Video Editing Expert
Detail-Oriented Video Editing Expert
Cover image for Graduation Party Samples
Graduation Party Samples
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Cover image for Party Compilation Sample
Party Compilation Sample
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Cover image for Narrative Demo Reel
Narrative Demo Reel
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