UI Design Projects in MinnesotaUI Design Projects in MinnesotaOverview
Parakeet is a speculative brand concept created to demonstrate how a complex B2B software platform could be transformed into a modern, enterprise-grade technology brand. The objective was to move beyond generic SaaS aesthetics and position Parakeet as a trusted operational risk intelligence platform serving industrial, energy, manufacturing, and infrastructure organizations.
Challenge
Most risk and compliance platforms rely on outdated corporate branding that feels technical but lacks clarity, authority, and differentiation. The goal was to create a brand that communicated trust, precision, operational excellence, intelligence, and enterprise credibility while remaining visually modern and scalable.
Solution
I developed a complete brand system including:
Brand positioning
Logo and visual identity
Color palette and typography system
Iconography suite
Website direction
Product UI concepts
Social media assets
Sales deck and collateral design
The visual language combines industrial strength with technology-forward sophistication through a high-contrast black, carbon, and safety-lime palette inspired by control rooms, infrastructure, and mission-critical operations.
Result
The final concept demonstrates how strategic branding can elevate a technical software product into a premium enterprise platform with a clear market position, strong visual differentiation, and a cohesive customer experience.
Services: Brand Strategy, Creative Direction, Visual Identity, UI/UX Direction, Product Marketing, Sales Enablement Assets I created this mobile app concept for Northbound Hoops, a basketball development platform built to give players a simple place to track their progress, view workouts, stay on top of their schedule, and keep training goals in front of them.
The design uses a dark, high-energy basketball feel with bright green accents, clean dashboard cards, and an easy mobile layout. I designed the login experience and player dashboard screens to feel motivating, organized, and simple to use while still having a strong brand identity.
This project shows the kind of digital tools I enjoy building: functional app experiences that take a big idea and turn it into something clear, usable, and visually strong. 
