UI Design Projects in MinnesotaUI Design Projects in MinnesotaI created this mobile app concept for Northbound Hoops, a basketball development platform built to give players a simple place to track their progress, view workouts, stay on top of their schedule, and keep training goals in front of them.
The design uses a dark, high-energy basketball feel with bright green accents, clean dashboard cards, and an easy mobile layout. I designed the login experience and player dashboard screens to feel motivating, organized, and simple to use while still having a strong brand identity.
This project shows the kind of digital tools I enjoy building: functional app experiences that take a big idea and turn it into something clear, usable, and visually strong. One alien, infinite editions. TEEZEE’s mint skin, glossy black eyes and orange antenna tips anchor four editions: Blast, Skate, Groove and Explore. Bold colour, oversized typography and graphic packaging create a flexible identity with the character at its centre.
The store demo follows a shopper from homepage to checkout, using motion to guide browsing, clarify product choices and confirm purchases. Animated edition transitions, quick-add interactions and a four-figure set builder make the journey playful and easy to follow.
TEEZEE Lab extends the concept into customization. Shoppers choose skin, outfit, print and antenna colour, then name their character. Live pricing and packaging previews track each choice before the finished figure becomes a boxed “1 OF 1” collectible.
A looping brand-guidelines film carries the identity across packaging, merchandise, retail and digital applications. AI-assisted imagery was refined by hand to maintain consistent typography, branding and pricing.
Together, the films demonstrate a complete creative system—from character and identity to an animated shopping experience. 
