Specializing in Branding, Packaging, and Graphic Design
Business consultancy, branding & websites for wellness pros
Business consultancy, branding & websites for wellness pros
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I will make users love your product / brand. Hire me!
I will make users love your product / brand. Hire me!
Helping SaaS and startups design & build digital products ⚡️
Helping SaaS and startups design & build digital products ⚡️
VeriPass is a secure digital identity and affordability verification product by VeriFast, designed for fintech, proptech, and regulated businesses that need fast, compliant user verification. The challenge was to unify multiple verification steps into a single, frictionless experience without compromising trust or regulatory clarity.
Design a clear, end-to-end product experience that simplifies identity and financial verification for end users, while supporting enterprise and partner use cases.
Mapped complex verification journeys across multiple user types, simplified information architecture, and designed intuitive step-by-step flows to reduce friction, including a design system and high-fidelity UI focused on trust signals, clarity, and usability within a compliance-led environment.
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OVERVIEW
SignatureRx is an eHealth SaaS platform operating in a B2B2C model, connecting healthcare providers, clinicians, and patients through a secure digital experience. As the product evolved, the platform needed clearer positioning, improved usability across user types, and a more credible, scalable visual identity.
PROJECT BRIEF
Redesign SignatureRx’s visual identity and core platform UX to support multiple user roles, improve clarity around complex healthcare workflows, and establish trust in a regulated environment.
ROLE
UX/UI Lead and Product Designer
METHODS
Led discovery and UX audits across provider and patient journeys, clarified information architecture for role-based experiences, cohesive design system and high-fidelity responsive UI focused on accessibility.
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OVERVIEW
Selina Finance is a UK-based fintech providing flexible, homeowner-backed credit through a digital-first platform. As the business scaled, Selina needed to reposition its product experience to feel more trustworthy, accessible, and premium—without sacrificing clarity around complex financial concepts.
PROJECT BRIEF
Redesign Selina’s core digital experience and brand system to improve user confidence, simplify key journeys, and support conversion across acquisition and onboarding.
ROLE
UI/UX lead and product designer
METHODS
Led discovery workshops, user journey mapping, and UX audits to identify friction across onboarding and loan application flows. Designed a scalable design system, refined IA and content hierarchy, and delivered high-fidelity responsive UI focused on clarity, trust signals, and accessibility.
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Experienced Brand & Web Designer
Experienced Brand & Web Designer
Web, Graphic and Motion Designer
Web, Graphic and Motion Designer
Brand Identity Expert for Startups & New Brands
Brand Identity Expert for Startups & New Brands
