New brand. New ecommerce experience. Built for a fast-growing sport.
This summer, I had the opportunity to work directly with the founder of Smash Recovery to help bring a new pickleball recovery brand to life.
The project included:
• Developing a bold, aggressive visual identity
• Exploring seven different logo directions
• Building the final black-and-volt brand system
• Creating a Shopify ecommerce experience
• Setting up preorders around the production schedule
• Building the foundation for email capture and launch tracking
The result is more than a new logo or website. It’s a complete launch system designed to help Smash Recovery build an audience, accept early reservations, and measure demand before its products begin shipping.
I’m looking forward to watching this brand grow within the pickleball community.
Need help launching something new—or improving what you already have? I’m accepting new marketing and ecommerce projects for the remainder of the year.
Let’s connect.
VICI. Consulting. Marketing. Ecommerce. Simple.
#BrandDevelopment #Shopify #Ecommerce #MarketingStrategy #Pickleball
1
1
136
One year of Femme Gems and now a brand-new home to match 💐
I’m so proud to share the completed website for my friend Jo’s project, Femme Gems — a space that captures her creative vision, vibrant collections, and the story behind every piece. Watching this brand grow from concept to full-fledged identity (and now to its own digital storefront!) has been such a privilege.
Here’s to Jo, to Femme Gems, and to another year of artistry that shines inside and out. ✨
16
233
Silverman Solutions & Natalie Silverman OTD Multi-brand identity case study for a growing entrepreneur and occupational therapist. Developed cohesive parent company (Silverman Solutions) brand, complementary personal brand (Natalie Silverman OTD) and franchise (We Rock Kids Gym – Pittsburgh North). Focused on creating distinct yet harmonious identities to align with corporate branding and resonate with audiences. Read more: https://www.989creativegroup.com/portfolio/silverman-solutions-amp-natalie-silverman-otd
21
195