Here is an overview of Parcia's social media. This project involves content strategy, design and management.
As a manager I built the strategy system by focusing primary and secondary target audiences. Then we identified their behaviors and pain points, regarding to these info we generated content pillars with strategic elements such as power words, hooks, design style etc. Content generated bi-weekly and also included trending details to boost the visibility.
As a result of it, design style became more brand identity oriented, company earned and official TikTok Marketing Partnership badge, plus metrics increased. Average reach was betweek 20K to 50K each month on Pinterest, TikTok and Instagram.
Great thing to built ✨ 👩🏻💻
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Hello community! I'm excited to share one of my projects: A－DA, a brand identity for an architecture firm based in Mexico.
The visual identity matched their minimalist approach to design. I handled naming, logo design, visual identity system, design guidelines, and editorial design.
The goal was to create something clean and direct that embodies their essence: modernity, elegance, and purpose.
Would love to hear your thoughts 😊 #shareyourwork
See the full case study here: A-DA (https://contra.com/p/oARYFQ7l-minimalist-brand-identity-for-ada-architecture-firm?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=alfredo_hinojosa)
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