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Frances Naty Go's avatar
Frances Naty Go
Menifee, USA
WordPress developer - I lead the strategy and build.
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WordPress developer - I lead the strategy and build.
Cover image for Warm Heart Senior Living -
Warm Heart Senior Living - New Website for a Licensed Senior Care Home Warm Heart Senior Living provides 24-hour, family-style care for seniors in San Diego. As a newly launched facility, they had no online presence, and families searching for trusted senior care had no way to find or verify them. For this audience, the website had one job: earn trust fast enough that a family picks up the phone. What I did: Designed a one-page site structured around the family decision journey, care philosophy, facility, services, proof, contact Developed compassionate copy that emphasized safety, certified caregivers, and personalized care Used warm brand tones and facility photography to create an immediate sense of home Implemented local SEO and schema markup for LocalBusiness, FAQPage, and AboutPage to improve local search visibility Added GEO optimization for AI search readiness, positioning the facility to appear in AI-generated overviews Built a custom PHP plugin to automate global schema across the site Result: Fully launched and search-optimized within one month. Increased family inquiries and phone calls, improved credibility for licensing and referrals, and a content flow that guides visitors directly to scheduling a tour. Built on WordPress and Breakdance with ACF, Rank Math, and a custom PHP plugin for schema automation.
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Cover image for San Diego Emerging Museum Professionals
San Diego Emerging Museum Professionals - Redesign & Systems Rebuild SDEMP connects and supports museum professionals across the San Diego region. Their website had recognizable branding the board wanted to keep, but the backend made routine updates slow and difficult, and visitors weren't finding what they needed. The challenge wasn't starting over. It was making what existed actually work. What I did: Rebuilt the site architecture while preserving existing brand identity Restructured event management so board members could post updates in minutes without touching code Streamlined navigation around the three things visitors come for: events, resources, and getting involved Built a custom board member section for easy, code-free updates Upgraded accessibility to meet ADA standards Improved SEO structure and optimized site speed across mobile and desktop Result: Faster performance, more frequent event postings, and a backend the board actually uses, without losing the brand presence their audience already recognized. Built on WordPress and Breakdance, optimized for speed with a lean plugin footprint.
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Cover image for Mo's Stucco is a third-generation,
Mo's Stucco is a third-generation, family-owned stucco company in San Diego County with over 30 years of craftsmanship, and no website to show for it. They had the reputation. They needed the presence to match it. The goal wasn't just a website. It was a first impression they'd never had to make before, done right the first time. What I did: Built a complete WordPress site from the ground up using Breakdance Designed for mobile-first with bold visuals that let the work speak Wrote and structured service pages around how homeowners actually make hiring decisions Built a before-and-after gallery to showcase project transformations Added quote request forms and clear calls to action to convert visitors into inquiries Optimized site architecture for local SEO from day one Result: A professional online presence for the first time in three decades — built to generate leads, rank locally, and give Mo's Stucco full ownership and control going forward. Built on WordPress and Breakdance, optimized for speed with a lean plugin footprint.
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Cover image for Gemstone Gymnastics needed a website
Gemstone Gymnastics needed a website that worked as hard as their coaches: easy for parents to navigate, simple to book, and built to hold up on mobile. The existing site had outdated design, inconsistent elements, and no clear path for parents to find classes or take action. What I did: Rebuilt the site architecture around parent decision flow: classes, booking, coaches Standardized design elements across all pages for visual consistency Built an interactive class finder for age and skill-based navigation Optimized for mobile performance and local SEO Built on WordPress and Breakdance, optimized for speed with a lean plugin footprint Result: A responsive, family-friendly site that reflects their mission and removes friction for the parents they serve.
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