Freelance Product Designers in MemphisFreelance Product Designers in Memphis
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Alicia Alexander's avatar
Alicia Alexander
Memphis, USA
Webflow Designer & Developer | Product Design | 18 Yrs Exp.
5.0
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2
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Webflow Designer & Developer | Product Design | 18 Yrs Exp.
Cover image for Johns Hopkins University GovEx Works
Johns Hopkins University GovEx Works — End-to-End Product Design UX Research · UI Design · Prototyping · Front-End Development User Problems: 🔻Staff were avoiding the original internal dashboard entirely and working out of external spreadsheets instead. 🔻The interface was slow, cluttered, and forced users to zoom out in the browser to use the old dashboard interface. Impact 🏢 Introduced UX research and Design Thinking practices to the organization. 🧠 Replaced spreadsheet workarounds with a centralized, modern system. ⭐ 4.7 / 5 user satisfaction at beta launch. 📈 Higher adoption, improved workflow efficiency, and better remote collaboration during the pandemic. Result: I redesigned it end-to-end and turned it into a tool they actually rely on and could use during the COVID-19 pandemic.
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Cover image for Boost Engagement with Expert Podia to Webflow Site Migration
Redesign + Podia to Webflow Migration - Figma to Webflow 🔻Problem: The original Podia site buried critical information under endless vertical scrolling while failing to establish clear visual hierarchy or memorable brand identity, costing the client engagement and conversions. 🔹My Process: I conducted a heuristic evaluation and competitive analysis, then redesigned the site using UX best practices for information architecture. 🔹Outcome: A modern website that establishes credibility for the consultant immediately at the top, attracts qualified leads, strengthens the brand, and reduces excessive vertical scrolling. ▸BEFORE (The Original Website): https://www.loom.com/share/951faa26a6f9439c8bde96c1c3b49948 ✦︎AFTER (My Redesign): https://www.iconoclaststrategy.com/
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Cover image for I designed and built this
I designed and built this "Coming Soon" landing page in Webflow for a solo wellness strategy consultant. The subtle animation brings the brand to life in a memorable way so her business makes a strong first impression with visitors well before the website launch. View the live page here: https://hod-wellness.webflow.io/
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Cover image for Redesign - Bloomberg Philanthropies: What
Redesign - Bloomberg Philanthropies: What Works Cities (WWC) Dashboard Role: Lead Designer & Developer | Johns Hopkins University Stack: Django, Python, Bootstrap, jQuery, PostgreSQL Overview: Transformed a legacy, data-heavy tool into a high-fidelity, modern dashboard for Bloomberg Philanthropies. I overhauled the information architecture and scannability, replacing fragmented navigation with a professional, cohesive UI. Key Outcomes: ✦ UX Modernization: Converted raw data into intuitive visual cards and charts. ✦ Enterprise Branding: Aligned color and typography with global brand standards. ✦ Improved Efficiency: Replaced top-heavy tabs with a scalable sidebar.
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Product Designer(1)