Projects using Figma in Mar del PlataProjects using Figma in Mar del Plata🚀 New Case Study: Sportyeah Landing Experience
Over the past few weeks, I worked on reimagining the digital entry point for Sportyeah, an ecosystem designed to connect athletes, clubs, organizers, brands, facilities, and sports professionals.
The challenge wasn't creating another sports website.
It was transforming a feature-heavy platform into a clear and compelling story.
The goal was simple:
👉 Shift the perception from a sports management platform to the digital home of sports.
Through UX strategy, information architecture, visual storytelling, and UI design, I focused on creating an experience that communicates Sportyeah's vision before its features.
The result is a landing experience built around community, competition, events, broadcasting, and growth—everything connected within a single ecosystem.
🔗 View the full case study:
https://cristianzibecchi.myportfolio.com/sportyeah-landing-experience
#UXDesign #UIDesign #ProductDesign #WebDesign #LandingPage #SportsTech #Figma #DesignPortfolio #DigitalProductDesign This work showcases the UX/UI flow of Sportyeah’s web feed, from content consumption to creation and performance tracking.
The flow starts with the main feed interface, designed for smooth scrolling and content discovery. It then transitions into Sportyeah Studio, where users can create different types of posts: image, video, text, link, audio, and polls.
During content creation, users can enrich their posts with hashtags, mentions, location, descriptions, and other feed-specific features designed to increase engagement and contextual relevance. The flow concludes with post analytics, allowing users to track performance and understand how their content behaves inside the platform.
The focus of this work was to design a scalable, intuitive system that balances flexibility for creators with clarity and consistency.
