Zeitlos Schmuck is a pearl jewellery brand positioning around quality and accessibility, "Fine Jewelry, Honest Prices." They needed a Shopify store that felt premium without being cold, and personal without being amateur.
I handled the full design and build as a freelance project, delivered in under two weeks.
What I designed and built;
The visual direction centres on a warm cream and gold palette with editorial serif typography. Key sections include:
A hero with a bold brand line and product photography
A collections grid with category navigation
A Lookbook section
A Shop by Occasion section to reduce friction for gift buyers
A brand story section
A newsletter footer
All pages were built mobile-first, with product pages optimised for conversion, clean image presentation, clear pricing, and minimal friction to cart.
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