Sarah Oluwatosin
I design, build and deploy digital products.
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Zeitlos Schmuck is a pearl jewellery brand positioning around quality and accessibility, "Fine Jewelry, Honest Prices." They needed a Shopify store that felt premium without being cold, and personal without being amateur.
I handled the full design and build as a freelance project, delivered in under two weeks.
What I designed and built;
The visual direction centres on a warm cream and gold palette with editorial serif typography. Key sections include:
A hero with a bold brand line and product photography
A collections grid with category navigation
A Lookbook section
A Shop by Occasion section to reduce friction for gift buyers
A brand story section
A newsletter footer
All pages were built mobile-first, with product pages optimised for conversion, clean image presentation, clear pricing, and minimal friction to cart.
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I built a social commerce SaaS that converts Instagram and WhatsApp DMs into orders for small business owners, including API and webhook integrations. Designed, built, and shipped solo.
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I designed and developed an MVP for FemCare AI, an anonymous women's health platform for women to get expert support without fear or stigma or judgement. Designed and prototyped in Figma, developed on Replit. 200+ interactions in early testing. KCL Idea Factory Top 10.
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Designed an AI-powered voice-based training platform where clinicians interact with virtual patients to practice diagnosis and treatment decisions in realistic simulations.
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