Copy Strategy Projects in Los Angeles
Copy Strategy Projects in Los Angeles
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Erica Fiorenza
Brand Positioning, Web and Investor Copy
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3
0
Erica Fiorenza
Copywriting + Book Strategy For Thought Leader
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1
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Erica Fiorenza
Brand + Marketing Strategy for Superfood Company
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1
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Kirk Kempker
Marketing Creative for Financial Partnership
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8
1
Matthew Sweeney
Pro
Brand Voice Sample -
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14
19
Ellyse O
After a year of organic growth, Stan, a creator monetization tool wanted to test paid ads across social media channels. I worked with a creator to turn her story — making extra income through her Stan store — into a video that felt native to the ICP. Authentic, social-proof-driven, and optimized to show potential users why they should try the product.
19
149
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Matthew Sweeney
Pro
This sample reflects executive-level narrative and positioning work intended for high-consideration decisions. The focus is not persuasion or promotion, but clarity — articulating a point of view that can hold under pressure, scale over time, and guide decision-making across complexity. The work emphasizes restraint, coherence, and long-term credibility, prioritizing what should be made clear over what should be amplified.
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