Video producer & social strategist boosting brand impact
Video producer & social strategist boosting brand impact
After a year of organic growth, Stan, a creator monetization tool wanted to test paid ads across social media channels.
I worked with a creator to turn her story β making extra income through her Stan store β into a video that felt native to the ICP. Authentic, social-proof-driven, and optimized to show potential users why they should try the product.
This video was produced as a product demo for a SaaS platform designed to help creators build personal websites and monetize their audiences with ease.
The challenge was that the original landing page didnβt clearly communicate why users should subscribe or how intuitive the platform really was. My goal was to simplify the message through visuals: showing, not telling.
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For this GTM launch with StealthIQ, I owned the concept, script, shoot, and edit - Crafting a narrative that transformed a marketing agency launch into a brand story with a strong point of view.
Hereβs what the final result looked like π
https://www.linkedin.com/posts/stealth-iq_marketing-is-broken-slow-expensive-inefficient-activity-7378553744835301376-NFge?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAvJ0H8BHkWYok9Sz7K5vC976honZcdRKoU