Freelancers using Looker Studio in London
Freelancers using Looker Studio in London
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Bryan M
London, UK
Dashboard Specialist | Looker Studio | Custom Analytics
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Dashboard Specialist | Looker Studio | Custom Analytics
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Ad Network Publisher Dashboard Automated publisher dashboard for ad network managing 5+ publishers with monthly revenue tracking. Part of custom portal system where each publisher gets unique login to view their performance data. Dashboard shows ad requests, impressions, clicks, revenue, eCPM, and CTR with automatic updates from Google Sheets. Features: Performance scorecards (requests, impressions, clicks, revenue) Revenue trends by ad type (Display vs Video) Detailed performance table by publisher and date Product-level revenue breakdown This dashboard is part of a larger system with secure login portal (separate image). Eliminated 10+ hours/week of manual reporting for the client. Tech: Google Looker Studio, Google Sheets, Cloudflare Pages Delivery: 7 days (full system)
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Marketing Campaign Dashboard Marketing performance dashboard tracking multi-channel campaigns for an e-commerce client. Built custom Looker Studio dashboard connecting Google Ads, Instagram, and Facebook campaigns. Tracks key metrics including CPA, CPC, ROI, revenue, and spend across all channels. Features: Real-time campaign performance scorecards Revenue and ROI tracking by campaign Channel comparison analysis (Instagram vs Google Ads vs Facebook) Detailed performance table with all key metrics Client can filter by campaign, date range, and channel to analyze performance. Dashboard updates automatically when new campaign data is added. Tech: Google Looker Studio, Google Sheets Delivery: 3 days
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Sales Funnel Analytics Dashboard Conversion funnel dashboard for B2B SaaS client tracking leads through to closed deals. Visual funnel showing progression from website visitors → leads → MQL → SQL → opportunities → closed deals. Includes drop-off rates and conversion percentages at each stage. Features: Dual funnel view (sales funnel + leads funnel) Stage-by-stage performance metrics Drop-off and conversion rate analysis Detailed data table with counts and percentages Client uses this to identify bottlenecks in their sales process and optimize conversion rates at each funnel stage. Tech: Google Looker Studio, Google Sheets Delivery: 2 days
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Ad Network Publisher Dashboard Automated publisher dashboard for ad network managing 5+ publishers with monthly revenue tracking. Part of custom portal system where each publisher gets unique login to view their performance data. Dashboard shows ad requests, impressions, clicks, revenue, eCPM, and CTR with automatic updates from Google Sheets. Features: Performance scorecards (requests, impressions, clicks, revenue) Revenue trends by ad type (Display vs Video) Detailed performance table by publisher and date Product-level revenue breakdown This dashboard is part of a larger system with secure login portal (separate image). Eliminated 10+ hours/week of manual reporting for the client. Tech: Google Looker Studio, Google Sheets, Cloudflare Pages Delivery: 7 days (full system)
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Ana Teodora
London, UK
I build CRM systems that turn engagement into revenue.
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I build CRM systems that turn engagement into revenue.
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Global CRM Strategy - Subscription Fintech Led end-to-end lifecycle marketing strategy for Klarna's global subscription product across email, SMS, push, and in-app channels. Key initiatives: Designed and launched "Drops" - always-on weekly campaign featuring merchant offers, requiring weekly content and personalisation updates, collaborating closely with product and data teams. Rebuilt complete customer onboarding journey from strategy to execution, reducing time-to-activation. Implemented segmentation and personalization across 26+ markets in Braze. Managed cross-functional collaboration with Product, Growth, and Regional teams. Results: Improved partner brand engagement, achieved significant campaign ROI uplift through continuous testing and optimization.
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CRM Migration & Lifecycle Strategy - Luxury Beauty Led year-long CRM migration project for Estée Lauder's multi-brand beauty portfolio, overseeing technical integration, data migration, testing protocols, and cross-functional coordination. Project scope: Managed migration planning and execution across multiple international markets. Coordinated with IT, Data, Regional Marketing, and Brand teams. Ensured campaign continuity during platform transition. Implemented enhanced segmentation and automation capabilities in new system. Directed ongoing D2C lifecycle strategy across email and SMS channels. Impact: Seamless transition with zero downtime, enhanced personalization capabilities, improved customer engagement through better segmentation and automation workflows.
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Luxury Travel Newsletter - Winter Campaign
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Luxury Travel Newsletter - Summer Campaign
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