Freelance Public Relations Managers in LondonFreelance Public Relations Managers in London
ProjectsPeople
Nicola Pledger's avatar
Nicola Pledger
London, UK
Thought Leadership & PR Consultant | Executive Communication
New to Contra
Thought Leadership & PR Consultant | Executive Communication
Cover image for Executive Thought Leadership Building trusted voices
Executive Thought Leadership Building trusted voices through insight, expertise and strategic storytelling Overview The most effective thought leadership doesn't promote a business—it shapes industry conversations. I work with senior leaders and subject matter experts to transform complex topics into compelling, insight-led content that builds credibility, earns trust and positions organisations as recognised voices within their sector. For this project, I developed executive thought leadership exploring the future of NHS Neighbourhoods and the implications for GP practices, helping translate complex healthcare policy into practical, accessible insight for healthcare professionals. The wider PR programme included placing thought leadership with healthcare publications to build authority around NHS reform and financial planning. What I Delivered ✔ Executive ghostwriting ✔ Thought leadership strategy ✔ Interviewing subject matter experts ✔ Opinion article development ✔ Editorial planning ✔ Messaging and positioning ✔ Media placement strategy Results Positioned senior leaders as trusted experts within their profession. Turned complex policy and financial issues into engaging, reader-focused content. Secured thought leadership opportunities in specialist healthcare media. Created long-term content that supported wider PR, marketing and executive profiling campaigns. Skills Executive Thought Leadership • Ghostwriting • Executive Communications • Strategic Storytelling • Content Strategy • Corporate Communications • Media Relations • Personal Branding • Healthcare Communications Client Wesleyan Financial Services This project was delivered as part of my role as PR Manager and is shared to demonstrate my expertise in executive thought leadership, strategic communications and executive profiling.
0
34
Cover image for Research-Led PR Campaign Driving National
Research-Led PR Campaign Driving National Media Coverage Overview Great PR starts with a story worth telling. For this campaign, I transformed original market research into a compelling national news story, developing a strategic PR campaign that secured coverage across national, trade and specialist media. By identifying the strongest headline from the research, crafting clear messaging and creating media-ready content, the campaign positioned Wesleyan as a trusted expert on a complex financial planning issue while significantly increasing brand visibility. The H1 PR results report highlights this campaign as achieving coverage across national, financial trade and specialist publications, including Daily Express, Money Marketing and Professional Adviser. What I Delivered ✔ Research-led story development ✔ Strategic PR campaign planning ✔ Press release writing ✔ Executive messaging ✔ Media relations support ✔ National and trade media positioning Results Secured coverage across national, financial trade and specialist publications. Turned complex financial research into an accessible, newsworthy story. Positioned senior spokespeople as trusted industry experts. Extended the campaign through follow-up thought leadership opportunities. Skills Public Relations • Press Release Writing • Media Relations • Thought Leadership • Research-Led PR • Executive Communications • Storytelling • Strategic Communications Client Wesleyan Financial Services This project was delivered as part of my role as PR Manager and is shared to demonstrate my expertise in developing research-led PR campaigns that generate meaningful media coverage.
1
60
Cover image for Building Influence Through Executive LinkedIn
Building Influence Through Executive LinkedIn Content Turning expertise into conversations, credibility and commercial impact LinkedIn is no longer just a social platform—it's where business leaders build trust, shape industry conversations and strengthen their professional reputation. I help executives and subject matter experts develop strategic LinkedIn content that transforms expertise into influence. By combining thought leadership, industry insight and compelling storytelling, I create content that builds credibility, sparks meaningful engagement and supports wider PR and marketing campaigns. For this project, I developed executive LinkedIn content to amplify research, extend the reach of thought leadership campaigns and strengthen the visibility of senior leaders. Rather than simply promoting reports or company news, the content focused on sharing valuable insights, encouraging discussion and positioning executives as trusted voices within their industry. What I Delivered ✔ Executive LinkedIn strategy ✔ Thought leadership content ✔ Executive ghostwriting ✔ Research and campaign amplification ✔ Personal brand development ✔ Strategic content planning ✔ Audience engagement strategy Results Extended the reach of research-led PR campaigns beyond traditional media. Increased visibility for senior leaders through insight-led content. Strengthened executive credibility and industry authority. Supported integrated campaigns by connecting PR, thought leadership and social media. Created content designed to encourage engagement, build trust and keep organisations front of mind with their target audiences. Skills Executive LinkedIn Strategy • Thought Leadership • Executive Communications • Ghostwriting • Personal Branding • Content Strategy • Corporate Communications • Social Media Strategy • Storytelling • Campaign Amplification Client Wesleyan Financial Services This project was delivered as part of my role as PR Manager and is shared to demonstrate my expertise in executive LinkedIn strategy, thought leadership and strategic communications.
1
1
51
Cover image for Theory in Practice: GP Pathways
Theory in Practice: GP Pathways and the Future of Community Healthcare Project Overview I led the development of a research-led thought leadership campaign exploring how General Practice is evolving in response to NHS reform, workforce pressures and changing career pathways. Working from original survey research with 500 GPs, expert roundtable discussions and stakeholder interviews, I transformed complex findings into a compelling whitepaper designed to influence debate across the healthcare sector while positioning Wesleyan as a trusted voice in medical financial advice. My Role As PR Manager, I managed the project from concept to publication, including: • Developing the thought leadership strategy • Identifying the key story angles • Planning research topics and survey questions • Managing expert contributors and stakeholder engagement • Shaping the report narrative and structure • Writing and editing content • Producing executive commentary • Creating the supporting PR and media strategy • Launching the report to national and healthcare media The Challenge Healthcare professionals were facing significant uncertainty following NHS reforms, increasing workloads and changing career opportunities. The objective was to create an evidence-based report that would: Provide genuine value to GPs Generate media coverage Support executive thought leadership Strengthen Wesleyan's reputation as a specialist adviser to doctors The Outcome ✔ Research report based on 500 GP responses ✔ Expert roundtable featuring leading voices in General Practice ✔ Professionally designed 28-page whitepaper ✔ Executive thought leadership content ✔ Media campaign targeting national and trade press ✔ Long-term content asset supporting PR, social media and marketing activity Why this project matters The strongest thought leadership doesn't simply promote a business—it shapes industry conversations. This project demonstrates how I combine research, expert insight, strategic communications and compelling storytelling to create content that builds credibility, generates media opportunities and positions organisations as trusted authorities in their sector.
1
50
Public Relations Manager(2)
Chase Pope's avatar
Chase Pope
London, UK
Creative strategist uniting Marketing, PR, and Visuals.
Creative strategist uniting Marketing, PR, and Visuals.
Cover image for Hey everyone! Just made this account today, still finding my...
Hey everyone! Just made this account today, still finding my way around, but thought I’d share a bit about what I do and where I’m headed! I’m a London-bred creative working in photography, creative direction, brand activations, PR, marketing, and advertising. I’ve worked with various brands, helping them shape their visual identity, activate their products, and connect with their audience in a real way. Whether it’s through capturing campaigns, directing shoots, or strategizing PR moves, I love creating work that’s meaningful and impactful. Excited to meet new people and collaborate on projects that really resonate! Tap in lets expand our networks!
1
14
155
Cover image for These Cameras Are Loaded — A Creative Campaign
These Cameras Are Loaded — A Creative Campaign
0
3
Cover image for Over the years, I’ve had
Over the years, I’ve had the privilege of working with iconic brands like Daily Paper, Awake NY, and Corteiz, contributing to the London scene through photography and visual storytelling. These collaborations are more than just projects, they’re about understanding each brand’s unique DNA, their audience, and how to translate that visually in a way that drives engagement and sales. My focus is always on aligning with client needs, whether it’s capturing the essence of streetwear or building campaigns that resonate globally. I don’t just shoot photos; I help brands tell their story through strategic visual marketing, ensuring that every image serves a purpose. Working with these brands has not only built my portfolio but strengthen my approach to creating work that’s authentic, impactful, and tailored to each client’s goals.
26
206
Cover image for I recently collaborated with the Paris-based brand BAARA on ...
I recently collaborated with the Paris-based brand BAARA on their Autumn/Winter collection, bringing their global vision to London. I personally handled the entire process - creative direction, location scouting, photography, and editing - ensuring the collection’s essence and London’s identity were reflected in every frame. This project involved deep collaboration with BAARA, but the vision and execution were entirely mine. That hands-on approach allowed me to fully understand the brand’s ethos and align with it properly. For me, the foundation of the work I take on is understanding the brands I collaborate with, making sure that the creative execution reflects both their identity and mine. It's that alignment that drives the work I do. Thanks to the team for having me apart of this project!
1
18
171
Public Relations Manager(1)
Amy Deller's avatar
Amy Deller
London, UK
Exceptional Copywriter for Your Business
Exceptional Copywriter for Your Business
Cover image for Marketing Copywriting + PR
Marketing Copywriting + PR
0
5
Cover image for Kindle Book Writing
Kindle Book Writing
0
22
Cover image for Crafting Captivating Content for Fashion Brands
Crafting Captivating Content for Fashion Brands
0
4
Placeholder project card media
View more →
Public Relations Manager(1)