Research-Led PR Campaign Driving National Media Coverage

Overview

Great PR starts with a story worth telling.

For this campaign, I transformed original market research into a compelling national news story, developing a strategic PR campaign that secured coverage across national, trade and specialist media.

By identifying the strongest headline from the research, crafting clear messaging and creating media-ready content, the campaign positioned Wesleyan as a trusted expert on a complex financial planning issue while significantly increasing brand visibility. The H1 PR results report highlights this campaign as achieving coverage across national, financial trade and specialist publications, including Daily Express, Money Marketing and Professional Adviser.

What I Delivered

✔ Research-led story development

✔ Strategic PR campaign planning

✔ Press release writing

✔ Executive messaging

✔ Media relations support

✔ National and trade media positioning

Results

Secured coverage across national, financial trade and specialist publications.

Turned complex financial research into an accessible, newsworthy story.

Positioned senior spokespeople as trusted industry experts.

Extended the campaign through follow-up thought leadership opportunities.

Skills

Public Relations • Press Release Writing • Media Relations • Thought Leadership • Research-Led PR • Executive Communications • Storytelling • Strategic Communications

Client

Wesleyan Financial Services

This project was delivered as part of my role as PR Manager and is shared to demonstrate my expertise in developing research-led PR campaigns that generate meaningful media coverage.