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Building Influence Through Executive LinkedIn Content
Turning expertise into conversations, credibility and commercial impact
LinkedIn is no longer just a social platform—it's where business leaders build trust, shape industry conversations and strengthen their professional reputation.
I help executives and subject matter experts develop strategic LinkedIn content that transforms expertise into influence. By combining thought leadership, industry insight and compelling storytelling, I create content that builds credibility, sparks meaningful engagement and supports wider PR and marketing campaigns.
For this project, I developed executive LinkedIn content to amplify research, extend the reach of thought leadership campaigns and strengthen the visibility of senior leaders. Rather than simply promoting reports or company news, the content focused on sharing valuable insights, encouraging discussion and positioning executives as trusted voices within their industry.
What I Delivered
✔ Executive LinkedIn strategy
✔ Thought leadership content
✔ Executive ghostwriting
✔ Research and campaign amplification
✔ Personal brand development
✔ Strategic content planning
✔ Audience engagement strategy
Results
Extended the reach of research-led PR campaigns beyond traditional media.
Increased visibility for senior leaders through insight-led content.
Strengthened executive credibility and industry authority.
Supported integrated campaigns by connecting PR, thought leadership and social media.
Created content designed to encourage engagement, build trust and keep organisations front of mind with their target audiences.
Skills
Executive LinkedIn Strategy • Thought Leadership • Executive Communications • Ghostwriting • Personal Branding • Content Strategy • Corporate Communications • Social Media Strategy • Storytelling • Campaign Amplification
Client
Wesleyan Financial Services
This project was delivered as part of my role as PR Manager and is shared to demonstrate my expertise in executive LinkedIn strategy, thought leadership and strategic communications.
Nice work. I could learn from you maybe I will help me make money 😂
The network for creativity
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I designed these LinkedIn branding concepts for a client.
Which one would make you more likely to message him if you came across his profile?
1 voted
10%
9 voted
90%
10 votes
Closed
Will go with Dark Mode
Another case study added to my portfolio Check it out!
This project showcases how I developed and executed a social media strategy for Karndean Designflooring, helping build a recognisable brand across multiple platforms through strategic content, creative direction and consistent storytelling.
The result was a 150.5% increase in impressions year-over-year and a social presence that regularly reached over 500,000 users each month.
Nice 👍
New free resource: The LinkedIn Visibility Playbook.
I researched how LinkedIn's algorithm actually works right now — interest-graph distribution, dwell time, comment weighting, the external-link penalty — and turned it into a practical system: profile SEO, headline and About formulas, 5 content frameworks, a 7-day sprint, and a full templates section.
Designed and built end-to-end — research, ~4,600-word manuscript, dark-themed design, Gumroad listing. Free download, link below.
Would love feedback if you give it a read.
Checkout Link - https://sahilundhad.gumroad.com/l/fkkmfz?wanted=true
Thanks for sharing this! How does the external-link penalty affect your strategy when engaging with others on LinkedIn?
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