CRO audit with practical ideas. The same method I use to run conversion analysis in a large, regulated organisation, applied to your site.
How it works:
- Funnel data first: conversion and drop-off for each step of your key journeys in GA4, by device and channel
- Screen-by-screen review of each journey on desktop and mobile, with annotated screenshots
- Every finding backed by evidence (data plus screenshot), never opinion alone
- Findings split into quick wins you can ship now and hypotheses worth an A/B test
- Ideas ranked by impact and effort, so you know what to do first
- A test roadmap: hypothesis, change, primary metric and guardrail for each test
- You get a clear report your team can act on, with the first 3 tests ready to run.
0
9
I was responsible for the development of a refurbished products business within a leading retailer in Portugal, taking the project from initial strategy through to implementation and commercial scaling.
The work included:
> Market and competitive analysis
> Definition of value proposition and positioning
> Business model structuring
> Support on implementation and go-to-market
This resulted in:
> the successful launch of the business
> revenue generation reaching millions
> a scalable model aligned with circular economy principles
0
91
Designed and implemented two trade-in and buyback programs from scratch, focused on extending product lifecycle and creating new revenue streams.
This included defining the business model, operational flows, pricing logic, and customer journey, while aligning multiple stakeholders across the organization.
The programs were built to support circular economy objectives while also delivering strong commercial performance.
0
63
Led end-to-end market research projects, from identifying key stakeholders and conducting expert interviews to synthesizing insights and translating them into strategic recommendations.
Focused on uncovering market trends, validating opportunities, and supporting decision-making processes for new business initiatives.
Worked closely with teams to ensure insights were actionable and aligned with business goals.
0
67