Data Analysis Projects in Land O' Lakes
Data Analysis Projects in Land O' Lakes
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Tonya Golden
pro
Video Thumbnail Design A/B/C Experiment Problem: After launching the Medicare Thank You Video, watch rates were lower than expected, the default thumbnail wasn't compelling enough to pull users into the video. Action: Designed and tested 3 new high-contrast thumbnail variations against the original, optimizing for visual interrupt and click-to-play intent. Result: All 3 variations beat the control on lead-to-policy, with the winning thumbnail lifting LtP from 4.3% to 5.9%.
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33
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Natalia Munoz
Blog Writing
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12
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Drake Damon
Real-Time Marketing Offer System
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5
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Christopher Alverio
Movie Correlation Analysis (Python)
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3
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Ashley Sawinski
Project Management & Process Optimization
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7
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Tonya Golden
pro
Form Field Rearrangement A/B Experiment Problem: Analytics showed a heavy drop-off on the final step where users were asked for name, phone, and email all at once, it felt like handing over everything in a single ask. Action: Restructured the form by moving the email field to an earlier step, separating it from the phone field so the contact ask felt more progressive and less invasive. Result: The repositioned email field reduced friction at the final step and lifted overall conversions by 3.48%.
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19
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Christopher Alverio
Airbnb Listings Dashboard (Tableau)
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2
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Ashley Sawinski
Bookkeeping & Financial Management
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6
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Tonya Golden
pro
Adding Thank You Video After Form Submission A/B Experiment Problem: After a Thank You Video boosted performance in our Medicare flow, we wanted to validate the same play in our Life Insurance funnel to drive higher lead-to-policy conversion. Action: Tested two Thank You Video variations on the LifeCompared confirmation page, one AI-generated and one featuring our director on camera, measuring downstream lead-to-policy. Result: The director-led video won, lifting lead-to-policy from 5.8% to 6.9% and confirming that authentic, human-led video outperformed the AI alternative.
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33
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Christopher Alverio
Car Sales Data Analysis (SQL)
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3
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Ashley Sawinski
Data Integrity
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8
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Christopher Alverio
Data Cleaning Project (SQL)
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2
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Christopher Alverio
Bike Sales Dashboard (Excel)
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2
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Christopher Alverio
Vrinda Stores Dashboard (Excel)
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1
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