"When you're building a business, you aren't just investing in technology, you're investing in people."
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Nicole said this to me last week, and it stuck.
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We've worked together on two of her brands:
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North Star Incentives, moving from Squarespace to WordPress.
North Star Intentions, moving to Kajabi.
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Two very different projects. Two very different platforms.
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But looking back, the tech was the easy part.
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What made it work was the trust. Being able to talk openly about what wasn't working, make decisions together, and fix things without anyone getting defensive.
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That's rare, and I don't take it for granted.
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Thank you, Nicole White (https://www.linkedin.com/in/nicoleameln/) e. For the kind words, and for being the kind of client who makes the work better.
For this concept, I explored a bold visual direction for an AI startup pitch deck, combining vibrant neon gradients, immersive VR imagery, striking typography, and sleek layouts to create a futuristic presentation experience.
The goal is simple: turn complex ideas into a compelling visual story that captures attention and makes the vision memorable.
A calm, minimal landing page for a modern yoga studio, designed with MagicPath.
The goal was to make visitors feel relaxed the moment they land, while still making it easy to book a class. Warm earthy tones, sage green accents, elegant serif headings and generous white space set a peaceful mood.
Sections:
Hero with a strong headline and clear “Book a Class” action
Class types with duration and level tags
Weekly class schedule table
Pricing with three plans and a highlighted “Most Popular” option
Instructor profiles
Community testimonials
Footer with location and socials
Tools: MagicPath
Note: This is a concept project. Still Studio is a fictional brand created for this design and is not affiliated with any real business.
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A warm, modern landing page for a neighborhood bakery, designed with MagicPath.
The goal was a cozy, inviting feel that makes visitors want to order: cream and brown tones, soft pink accents, bold typography and plenty of white space.
Sections:
Hero with headline and clear call-to-action buttons
Best sellers product grid with add-to-cart
Brand story section
Customer reviews
Location and opening hours
Footer with social links
Tools: MagicPath
Note: This is a concept project. Crumb & Co. is a fictional brand created for this design and is not affiliated with any real business.
Stacked Burger Build Motion Animation 🍔 What I worked on:
Staggered drop-in animation for 6 layers
Spring/bounce easing for a natural, playful motion
Squash & stretch to add weight and personality
Typography reveal synced with the motion
Use cases: Instagram posts, food delivery ads, restaurant website hero sections.
Tools: Jitter