Project Description
TWEEDL is a gamified music discovery mobile app designed to break industry nepotism by empowering listeners to curate rising talent. Transitioning from an outdated web tool, the mobile experience introduces interactive 30-second preview cards, animated swipe voting mechanics, and audience challenges. Built as an investor-grade prototype, the platform establishes dynamic community leaderboards and verified artist journeys to drive listener retention and showcase genuine market traction.
Overview
A US social music venture needed to translate a slow desktop web presence into a vibrant, gamified mobile application prototype to secure investor capital.
Objective
Overhaul visual branding, lower creator drop-off, and build a high-engagement discovery feed capable of validating community traction.
Action
Audited legacy workflows, crafted gesture-driven discovery swipe loops, designed community leaderboard challenges, and ran multi-round internal usability testing.
Results
Voting completion rates increased from 62 percent to 95 percent, while artist upload success rose from 48 percent to 92 percent in validation testing.
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Capture AI’s chatbot struggled with manual lead capture and fragmented user engagement, slowing workflows and business response times. I designed the web app and dashboard with intuitive navigation, clear typography, structured layouts, and consistent visual design. My process included UX research, wireframing, prototyping, and visual design in Figma and Photoshop to ensure usability, accessibility, and seamless CRM integration. The redesign automated engagement, streamlined lead capture, and improved workflow and data accuracy.
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