Freelancers using YouTube Ads in Lagos

Freelancers using YouTube Ads in LagosFreelancers using YouTube Ads in Lagos

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Facebook(Meta) & Google Ads Expert | AI Automation

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Facebook(Meta) & Google Ads Expert | AI Automation

Cover image for I'll change the way you

I'll change the way you think about Google Ads... Don't be GOLD FISH, read it through!!! A friend called me recently in a total panic. He'd just spent $3,000 on Google Ads and got absolutely nothing back. Zero leads. Zero sales. Just gone. And of course, his conclusion was "Google Ads is dead." I hear this a lot. And honestly, I get why people believe it. But let's actually talk about what's true here, because there's a real difference between "Google Ads doesn't work" and "MY Google Ads didn't work", and almost everyone mixes those two up. Here's the honest part first: Google Ads has genuinely gotten harder. More competition, higher costs per click, way more automation, less manual control than it used to have. If you're running it the same way you did 5 years ago, you will lose money. That part is real, not made up. But here's what actually happened when I looked into his account, and it's the same pattern I see over and over: → No conversion tracking set up at all. Google was spending completely blind, no idea what was actually working. → Broad match keywords on a tiny budget, so ads were showing to people with barely any relevant intent. → Generic ad copy, the kind that could describe literally any business in any industry. → Zero negative keywords, zero ad extensions. → The campaign ran for 6 weeks and nobody had looked at the search terms report once. None of that is Google's fault. That's a setup problem, and setup problems are fixable. Here's the thing that really gets me: most people who say "Google Ads doesn't work" tested one bad setup, once, for a few weeks, and quit. That's like going to the gym twice, not seeing abs, and telling everyone fitness is a scam. Nobody thinks that way about fitness, everyone accepts it takes skill and consistency. Google Ads is exactly the same. It's a skill. It can be learned. It just LOOKS deceptively simple from the outside, and that's exactly what traps people. And honestly, some of what Google's automated over the years is genuinely good, smart bidding can process signals no human could ever track manually. The automation isn't the problem. The problem is people hand control over to the algorithm before giving it anything useful to actually learn from. Like hiring a great chef and handing them an empty fridge. Here's what we actually did to fix my friend's account, none of it cost extra: ✓ Set up proper conversion tracking for the first time ✓ Went through the search terms report and built a real negative keyword list ✓ Rewrote the ad copy to speak to an actual specific problem, not generic fluff ✓ Tightened match types ✓ Added sitelinks, callouts, a location extension Same budget. Same platform. Within 6 weeks, more leads than the previous 6 months combined. The platform didn't change. The approach did. Here's the real takeaway: if you tried Google Ads once and it flopped, don't write off the platform, write off the version of yourself that ran it that first time. You know more now. Most competitors are still stuck obsessing over match types and bid tweaks while ignoring whether their offer or landing page is even any good. If you're willing to actually understand this at a strategic level instead of just clicking buttons, you're already ahead of most people running ads right now. Follow along, more real breakdowns like this coming. 👀

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Cover image for The BEST Way To Scale

The BEST Way To Scale Google Ads in 2026 Okay, this is one of my favorite Google Ads strategies because it's basically hands-off scaling, you set it up once, and your budget grows automatically as long as your results actually stay good. Let me walk you through it. Inside your Google Ads account, at the campaign level, there's an option to create an Automated Rule. Here's the setup for scaling UP: First, name your rule (something simple like "Budget Increase 3%"). Select which campaign(s) it applies to. Then set your condition, this is the important part. Pick a metric that reflects actual performance: cost per conversion if you run leads, return on ad spend if you're eCommerce. Let's say you know from your numbers that anything under £30 cost per lead is genuinely profitable for your business. You set the rule: "if cost per conversion is less than £30, increase budget." For the actual increase, go with a percentage, not a fixed amount. Why? Because a flat £2-3/day bump becomes meaningless once your budget scales up, a percentage keeps increasing proportionally as you grow. 3% is a solid, conservative default. You can go more aggressive if you're trying to capitalize on something time-sensitive, like a seasonal sale or a promo that's crushing it right now. One setting people get wrong constantly: the data timeframe Google uses to evaluate your condition. Don't leave it on "all time." If your campaign performed great for two months and then conditions changed recently (seasonality, fatigue, competition), an "all time" average will mask that and keep scaling even when current performance has actually dropped. Set it to the last 7 days instead, so the rule reacts to what's happening NOW, not historical performance. If you're getting tons of conversions daily, you can shorten this window even further. If you're only getting one conversion a day, you might need it slightly longer for the data to mean anything. Also worth doing: set an upper spending cap so you don't wake up in a few months having scaled way past your actual budget comfort zone. Now here's the part that makes this strategy really powerful, the reverse rule. Create a second automated rule that DECREASES your budget when performance drops. Same logic, opposite direction: if cost per conversion goes above, say, £40, decrease budget by 3%. This way you're automatically spending more when things are working and pulling back when they're not, without having to babysit the account daily. Leave a buffer zone in the middle (like £30-40 in this example) where nothing changes. That gives your account some breathing room instead of constantly adjusting on every small fluctuation. The real value here: your budget starts responding to actual, current performance automatically. You're not manually checking in every few days trying to decide whether to scale, the system does it for you, based on rules built around your actual numbers. And you're never locked in, you can always override manually. Big news event nobody's paying attention to your ads because of? Pull the budget down yourself. Seasonal sale about to pop off? Bump that increment up temporarily. This is genuinely one of the lowest-effort, highest-leverage setups you can put in a Google Ads account. Follow along, more scaling strategies like this coming. 👀

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Cover image for Okay, if you're running Google

Okay, if you're running Google Ads with a Target CPA or Target ROAS goal AND your campaign is limited by budget, you need to read this before August 17th. This one actually matters. Here's the deal: right now, if your campaign has a budget cap and a performance goal, Google's bidding algorithm quietly goes after the CHEAPEST conversions it can find within your budget. So if your Target CPA is set to $10, you might actually be getting $5 conversions. Feels great, right? Free upside. Starting August 17th, that's going away. Google is changing this so your campaign will actually trend TOWARD your set target, not undercut it. So if you're sitting at a $10 target but actually getting $5 CPA right now, expect that number to start creeping up toward $10 after the change. Same logic applies to ROAS, if your target is 200% but you're actually hitting 350%, expect that to drift back down toward 200% if you don't do anything. Why is this happening? Google says it's about stability, apparently a lot of advertisers get spooked when they raise budgets and performance suddenly fluctuates. Might be true. It's also probably going to make Google more money, because more advertisers will end up bidding closer to what they said they were willing to pay, instead of quietly getting a discount. Both things can be true at once. Here's the part that actually matters for you: this only affects campaigns that are BOTH limited by budget AND currently over-performing their goal. If your campaign isn't capped by budget, this change doesn't touch you. So what do you actually do about it? If you're happy with your current performance (the good CPA/ROAS you're getting right now): → Increase your budget. That locks in more volume at the rate you're already happy with, instead of watching that rate quietly disappear. If you're fine either way: → Adjust your target closer to what you're actually currently achieving. If your target's $50 but you're really getting $30, move the target down to $30 gradually — don't jump all at once, step it down over a week or two. If you do nothing: → Your CPA/ROAS will likely drift toward your original target, meaning fewer conversions for the same spend. Quiet performance loss, no warning bells. One more thing worth knowing, this could create a mild ripple effect across competitive auctions. If everyone bidding on the same keywords adjusts down to their real performance, things stay stable. But if even one competitor decides to keep their higher target and increase budget instead, they get more competitive in the auction, which can nudge costs up for everyone else too. Basically: how your competitors react matters just as much as how you react. The businesses most likely to get blindsided by this are the ones NOT paying attention to their account regularly. If that's not you (and clearly it's not, you're reading this), you've got time to adjust before it happens. Bottom line: go check your account today. Anything limited by budget with a goal that's over-performing, decide now: raise the budget, or adjust the target. Don't wait until August 17th to find out the hard way. Follow along, more of these timely breakdowns coming. 👀

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Cover image for Okay so let's talk about

Okay so let's talk about something painfully simple that a lot of Google Ads accounts get wrong, nobody's clicking your ads. Doesn't matter how good your product is, how great your deal is, how well-optimized your campaign structure is. If people aren't clicking, none of it matters. So let's break down why this happens and how to actually fix it. 1. Your ad copy might be the problem Most beginners write ad copy ABOUT their business instead of about what the customer actually wants. If your headline reads like a company brochure, nobody's stopping to click. Lead with the benefit, not the feature, "save 2 hours a day" beats "advanced scheduling software" every time. And try to mirror the actual language people are typing into Google. If your headline echoes their exact search, it instantly feels more relevant. 2. You might be targeting the wrong keywords Showing up for more searches isn't automatically good, if those searches aren't actually relevant to your offer, you're just burning impressions with zero clicks. A bakery running ads that show up for "cake recipes" is wasting money on people who were never going to buy a cake, they wanted a recipe. This is where negative keywords come in. Adding even 10 well-chosen ones can dramatically clean up who actually sees your ad, which directly improves CTR. 3. Your offer might just not be compelling enough Sometimes the copy's fine, the keywords are right, but the offer itself doesn't give anyone a reason to choose you over the next ad. Go Google your own product category right now and screenshot the top 3 competitor ads. What are they offering that you're not? A free trial, a guarantee, faster delivery, no contract, even small differentiators can tip a click in your favor. Fix this before touching your budget or your bids. 4. You're probably not using ad extensions (and you should be) This one's honestly a bit of a cheat code. Sitelinks, callouts, structured snippets, call and location extensions, they're free, and they make your ad physically bigger and more informative. Google actually rewards ads using extensions with better ad rank, even with an identical bid to an ad without them. More space = more visibility = more clicks. Set it up once and it just works in the background. 5. Wrong place, wrong time Even a great ad won't get clicked if it's shown at 3am to someone who was never going to buy right then. Look at what days/hours actually convert and shift spend accordingly. Check your location targeting, too broad wastes budget, too narrow limits reach. And don't forget device performance, mobile and desktop CTR can look completely different, so check both. Quick benchmark for you: average CTR across Google Ads in 2024 was 6.42%, probably higher than you'd guess. Arts & entertainment topped out around 13%, while legal services sat closer to 5.3%. Worth knowing where your industry typically lands before you panic over your own numbers. None of these fixes cost extra ad spend. They just require you to actually look at what's happening and adjust. Small, unglamorous changes, but they compound fast. Follow along, more of these breakdowns coming your way. 👀

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Emmanuel Ehimetalor

Expert social Media & Ads Strategist helping brands grow

9: Followers

Expert social Media & Ads Strategist helping brands grow

Cover image for Okay so I worked on

Okay so I worked on this project on another platform. The client had some movies he produced a long time ago the first one was 2004 and the other 2006 So he said he needed me to make it famous on YouTube as the movie didn't get the recognition it needed and the message wasn't felt And I accepted the job And was able to achieve all this under 3 month and get the channel monetized And the client paid me only 750$ what do you think? Not just that he just ghost's me now and doesn't follow up anymore cause I asked to be paid monthly on 1k$ a month for maintenance ,engagement and SEO optimization We actually still have another movie to launch cause I only launched one. Normally the plan was to launch the first movie and then the second later Did I do wrong asking for a standard pay a month? Do you think I pursued him?

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Cover image for Digital marketing services

Digital marketing services

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Let me scale your brand

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Hire a proven expert

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High-end Short Form Editor, Ai creative

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33: Followers

High-end Short Form Editor, Ai creative

Cover image for short-from edit mage for a tech podcast show

short-from edit mage for a tech podcast show

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Cover image for It just keeps getting better.
Here's

It just keeps getting better. Here's a short AI video for a brand launching a new stock product, a luxury bag built for movement. Work, airport, casual outings, one piece, every context. Mainly speaking to a male audience. The goal wasn't just to show a bag. It was to shape it as more than a functional accessory as part of how a man carries himself through his day. The approach leaned into a flexible visual world that adapts to a fast, dynamic lifestyle, so the product reads through energy and behavior, not just design. The demand was given, and the creative was produced to match, an adaptive foundation that can stretch across future campaigns, not just this one drop. My question for fellow creators: do you prefer working from a strict script, or having total creative freedom? Want me to work with your product? Drop a comment. 👇

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Cover image for A recent timeline project of

A recent timeline project of mine for Brandon Bryant. one of the the most top former Investment Banker, which he host a network dinner night.

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Cover image for over the month's working with

over the month's working with media buyer ad ugc brand, during this creative output as an editor and ai creative, i learnt that..... The goal is not to make realistic video but to create contrast to get people to buy from you product. so what if you take this chance to have me to your marketing team

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Marketing and Website Design for Startups and Established

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Marketing and Website Design for Startups and Established

Cover image for Organic Social Media Promotion Campaign

Organic Social Media Promotion Campaign

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Cover image for Google Ads Set-Up & Management

Google Ads Set-Up & Management

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Social Media marketing

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Cover image for YouTube Channel Creation & Promotion

YouTube Channel Creation & Promotion

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Anointed Dolapo

YouTube Video Editor & Clipper | Twitch Growth Specialist |

New to Contra

YouTube Video Editor & Clipper | Twitch Growth Specialist |

Cover image for Twitch And Youtube Growth Promotion

Twitch And Youtube Growth Promotion For Active And Organic Engagement

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Cover image for YouTube Video Editor For Automobile

YouTube Video Editor For Automobile Channel

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Ai Podcast Video Creation, Ai Video Editing

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Twitch Clipper And Editor For Toronto Streamer

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Graphic |Web Designer | Canva Designer | Social Media Design

133: Followers

Graphic |Web Designer | Canva Designer | Social Media Design

Cover image for You wanna order now? DM

You wanna order now? DM

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Wanna

I offer this service Wanna order? Message me

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Cover image for NOVA — Product Launch Motion

NOVA — Product Launch Motion Graphics Concept Project Type: Speculative Product Launch Video Role: Motion Graphics Designer & Visual Designer Duration: 20 seconds Project Overview NOVA is a speculative AI productivity product created to demonstrate my approach to product-launch storytelling and motion design. The concept focuses on introducing a modern technology product through a short, engaging visual narrative—from the initial brand reveal to the product introduction, key features, and final call-to-action. Creative Direction I designed the video around a premium, futuristic visual language with clean typography, animated product presentation, subtle lighting effects, UI-inspired elements, and smooth transitions. The goal was to communicate the product's value quickly while maintaining a polished visual identity suitable for a modern technology brand. What I Focused On Product reveal and visual storytelling Product-focused composition Motion graphics and animated typography Feature presentationSmooth transitions and pacing Premium technology branding Product-focused composition Designing for short-form product marketing Clear call-to-action Concept Goal The objective was to create a launch video that feels concise, modern, and engaging while showing how motion can transform a simple product introduction into a memorable brand experience. This is a self-initiated concept created as a demonstration of my motion graphics and product storytelling capabilities.

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Cover image for KIVO — AI Home Assistant

KIVO — AI Home Assistant Robot Product Design ConceptKIVO is a futuristic AI home assistant robot designed to make everyday life simpler, smarter, and more connected. The concept combines industrial product design, UX/UI design, and brand presentation into one cohesive experience. The physical robot features a friendly, minimal form with an expressive display, intelligent sensors, HD camera, smart-home connectivity, voice interaction, and an automatic charging dock. What I Designed - 🤖 Physical robot product concept- 📱 KIVO companion mobile app- 🎙️ Voice assistant interaction- 🏠 Smart-home control experience- 🔋 Charging and battery experience- 📊 Product specifications and feature presentation- 🎨 Product branding and visual identity- 📸 Premium product marketing visuals The visual language focuses on minimalism, approachability, and premium technology. Soft forms, neutral materials, subtle lighting, and a simple interface make KIVO feel futuristic without being overly complicated. Goal Create a robot that feels less like a machine and more like a natural part of the home — something users can easily understand, interact with, and trust. Tools: Figma · Canva · AI-assisted concept visualization · Product Design · UI/UX Design Project Type: Concept Product Design / Robotics / AI / UX/UI

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Google Ads Specialist| Generated #100Million for clients

Google Ads Specialist| Generated #100Million for clients

Cover image for We're on course to reaching 500 purchases for this digital o...

We're on course to reaching 500 purchases for this digital offer in the first month

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Cover image for 3 more days to go.. already exceeded my projection of 406 pu...

3 more days to go.. already exceeded my projection of 406 purchases before day 30 🎉 My adjusted projection will now be 460-470 before day 30 of this slo campaign. Expected to spend $1,500 Platform is YouTube Ads with GDN use for remarketing.

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Cover image for Demand gen is such an interesting campaign type by Google. O...

Demand gen is such an interesting campaign type by Google. One the most interesting aspects of demand gen is ability to test multi-channel with same budget. And different creatives in same campaign. The effect is that it allows us test different audiences inside one campaign Here's one of the results we generated recently with demand gen for a digital offer owner :

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Cover image for Recently took on a new

Recently took on a new client who's using slo to sell his SaaS product. The slo is $3.5 while the upsell is $30.. So, we got into a conversation before this project asking him explicitly what are his expectations in terms CPA, he told me he's okay paying $3 in the frontend And we're on course to achieving that considering that we're still in the testing phase.

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Olatunji Olakunle

I am an expert in promoting youtube channel

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I am an expert in promoting youtube channel

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Cover image for Recent youtube promotion

Recent youtube promotion

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This is one of result of my promotion

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