It just keeps getting better. Here's a short AI video for a brand launching a new stock product, ...It just keeps getting better. Here's a short AI video for a brand launching a new stock product, ...
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Here's a short AI video for a brand launching a new stock product, a luxury bag built for movement. Work, airport, casual outings, one piece, every context. Mainly speaking to a male audience.
The goal wasn't just to show a bag. It was to shape it as more than a functional accessory as part of how a man carries himself through his day. The approach leaned into a flexible visual world that adapts to a fast, dynamic lifestyle, so the product reads through energy and behavior, not just design.
The demand was given, and the creative was produced to match, an adaptive foundation that can stretch across future campaigns, not just this one drop.
My question for fellow creators: do you prefer working from a strict script, or having total creative freedom?
Want me to work with your product? Drop a comment. 👇
The product-as-lifestyle framing comes through—the cuts make the bag feel like part of a moving day rather than a static packshot. I’d keep the opening beat slightly more product-led so the viewer anchors on the object before the mood takes over.
One of the 'coolest' gigs I’ve done.
I captured the photos and video for Ben & Jerry’s Free Cone Day in the Netherlands. The content was used in their global marketing campaigns and reached millions of people.
Excited to finally share SOTO, a personal project I’ve been working on in my free time!
This started as an exploration of how I could use AI in my design process, from building a visual identity and design system to creating product imagery and motion. I also wanted to learn more about AI wearables and what their future could look like.
One thing I find challenging about AI wearables is privacy, especially as more products introduce cameras that constantly capture the world around us.
SOTO explores a different approach. A fashion-first AI wearable built around listening rather than seeing, with privacy at its core.
The project brings together UX, creative direction, brand design and a lot of experimenting with AI tools.
Really enjoyed pushing myself creatively with this one!