Projects using TikTok Ads in LagosProjects using TikTok Ads in LagosAesthetic Social Curation & Engagement Strategy | Wellness & Service Brands
Creating a beautiful feed is great, but creating a feed that makes clients stop scrolling and save your post is better.
For this project, I curated a social media ecosystem for a London-based massage and wellness brand. The goal was to balance moody, serene photography with bite-sized, actionable value. By blending relaxing therapy imagery with practical care guides and aesthetic quote graphics, we gave potential clients a reason to interact, save, and book.
Key Deliverables & Strategy:
3x3 Grid Curation: Structured an alternating pattern of deep treatment visuals, soft graphic textures, and clean typography so the grid feels balanced at a glance.
Save-Worthy Content Design: Created high-value post-care tip lists and reminders (like "Things to do after a massage") specifically designed to boost saves and shares.
Cohesive Brand Palette: Unified color schemes using warm plum, dusty rose, and neutral textures to deliver a calm, premium experience from the very first impression.
Want to turn your followers into loyal clients?
Which tile on this grid would you click on first - the tips or the treatment shots? Drop your answer below, or send me a DM to talk about your page! Allthatiwant | Fashion & Urban Cycling E-commerce Store
I worked on the development and optimization of Allthatiwant, a Shopify e-commerce brand combining fashion, cycling, safety, and urban products. The goal was to create an engaging store that communicates the brand’s identity while making product discovery and purchasing simple.
The project focused on a clear customer journey with intuitive navigation, structured collections, strong presentation, and conversion-focused calls-to-action. The store was organized around key categories including bicycle helmets, kids’ helmets, rain gear, reflection and safety products, cycling fashion, bags, jackets, bike accessories, and gift.
I improved the shopping experience through product merchandising, search functionality, promotional sections, featured products, and new arrivals. The homepage was structured to introduce the brand, highlight products and collections, and guide visitors toward relevant products.
Customer trust was strengthened through clear shipping information, brand storytelling, payment options, and store policies.
Key focus: Shopify E-commerce • Store Design • UX Optimization • Product Structure • Conversion Optimization • Fashion & Cycling Retail • Merchandising • Customer Journey
The result is a modern shopping experience designed to connect fashion and cycling while guiding visitors from discovery to purchase. 
