Rauf Uthman Kolade
Shopify designer crafting stores that convert.
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Shopify beauty & accessories store, grew annual sales to $924,720 (+385% YoY) with 10,387 orders and an $86.91 AOV through Meta and TikTok paid campaigns.
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Designed a single-scroll landing page for a skincare brand focused on conversions not just aesthetics. Built a hero section with urgency CTA, problem/solution storytelling, social proof with reviews and trust badges, collapsible FAQ, and a final sticky CTA. Every section is engineered to move the visitor from awareness to purchase in one scroll.
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Transformed a basic Shopify default theme into a premium, conversion-focused fashion storefront. The before: no brand identity, flat layout, weak CTAs, and zero trust signals. The after: bold hero section with clear value proposition, custom color palette, product cards with quick-add buttons, star ratings, and trust badges (reviews, free shipping, returns).
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Redesigned the full checkout experience to reduce cart abandonment and increase average order value. Built a clean, multi-step checkout with SSL trust signals, selectable shipping methods, and secure payment integration (Visa, Mastercard). The order summary sidebar includes a discount code field, transparent pricing breakdown, and a "Customers Also Bought" upsell section. Trust badges (Secure, Guaranteed, Tracked) sit right above the upsell to reinforce buyer confidence at the final decision point.
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