Projects using Shopify Hydrogen in LagosProjects using Shopify Hydrogen in LagosShopify Website Redesign & CRO for Personalized Gift Store | UX/UI & Ecommerce Growth
I worked as a Shopify Website Designer, Shopify CRO Specialist, and Ecommerce Growth Expert to redesign and optimize a personalized gift store focused on improving user experience, increasing conversions, and driving more online sales.
The project included redesigning the homepage, collection pages, and product pages with a clean, mobile-first layout that makes it easy for customers to personalize gifts and complete purchases. I optimized product presentation using premium imagery, trust badges, customer reviews, clear personalization options, and strategically placed call-to-action buttons to improve engagement and buying confidence.
I also improved site speed, navigation, checkout flow, and mobile responsiveness while implementing conversion-focused elements such as featured collections, seasonal gift categories, best sellers, social proof, and upsell opportunities.
Results: Conversion Rate 2.4% → 4.3% (+79%), Add-to-Cart Rate 8.1% → 13.8% (+70%), Bounce Rate 55% → 39% (-29%), helping the store create a faster, more engaging, and high-converting Shopify shopping experience.
Skills: Shopify Website Design • Shopify CRO • Shopify UX/UI Design • Ecommerce Optimization • Product Page Optimization • Mobile Optimization • Conversion Rate Optimization • Shopify Growth Strategy As a Shopify Website Designer, Shopify CRO Specialist, and Ecommerce Growth Expert, I redesigned and optimized this apparel Shopify store to improve conversions, customer engagement, and sales. The project included Shopify website redesign, UX/UI design, landing page optimization, product page optimization, and conversion rate optimization (CRO). I redesigned the homepage, collections, and product pages with a modern, mobile-first experience. Key improvements included optimized product layouts, compelling copy, customer reviews, trust badges, promotional banners, stronger CTAs, improved navigation, mobile responsiveness, site speed optimization, and a streamlined checkout experience to reduce bounce rates, increase add-to-cart rates, and drive higher conversions.
Growth starts with a store built to convert.
DM "CRO" if you're ready to scale your Shopify brand.
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Led the redesign and conversion rate optimization (CRO) of a Shopify bike ecommerce store with the goal of improving user experience, increasing customer engagement, and driving higher online sales. The project included a complete optimization of the homepage, collection pages, product pages, navigation structure, and checkout flow to create a seamless shopping experience across desktop and mobile devices.
Implemented data-driven CRO strategies such as improved visual hierarchy, stronger call-to-action placement, trust badges, customer reviews, optimized product content, mobile-first design, and faster page performance to reduce friction throughout the buying journey.
Before Optimization
Conversion Rate: 1.2%
Bounce Rate: 68%
Add-to-Cart Rate: 4.8%
After Optimization
Conversion Rate: 3.5% (+191%)
Bounce Rate: 46% (-32%)
Add-to-Cart Rate: 9.7% (+102%)
The redesign transformed the Shopify store into a faster, high-converting ecommerce experience that significantly improved customer engagement, increased add-to-cart activity, reduced bounce rates, and generated stronger sales performance through strategic Shopify optimization and CRO best practices.
