Projects using Instagram Ads in LagosProjects using Instagram Ads in LagosFishing Apparel Brand: $165K Revenue, 776K Views
I started with a full content and brand positioning audit, then repositioned the visual language around a luxury outdoor lifestyle, not just "fishing gear." From there, I built and executed a results-driven content system across organic social media and email marketing, designed to turn casual scrollers into buyers.
Results from the campaign:
$165K+ in revenue
776K+ views
81K+ accounts reached
A consistent content system across feed, grid, and story
The strategy leaned into the brand's Florida roots as a credibility anchor — proof they actually fish these waters — while using lifestyle-driven imagery to connect with an outdoor audience far beyond Florida. That combination is what lets a regional brand earn global reach.
Services included: content strategy, brand positioning, Instagram content (feed, grid, reels, stories), social media management, and email marketing.
If your brand has the product and the story but not the system, let's build one that performs like this. Period care is one of the most taboo topics in Southeast Asia.
Most brands in that space post soft, clinical, safe content. Pastel colours, careful language, nothing that makes anyone uncomfortable.
We did the opposite…
When I joined Bobble in 2020 as their digital marketing executive intern, it was a startup in Kuala Lumpur. Some of the main focus at the time was building a real community, a clear voice.
As a product that half the target market had been conditioned to never talk about out loud. The first thing I did was stop trying to be palatable.
We built a content calendar around four core pillars, and one of the most important decisions we made early was to deliberately create content around controversial topics. Not offensive, not reckless, just honest. The kind of content that made people stop scrolling because they couldn’t believe a brand was actually saying that.
“Can others smell it?” was one of our posts. On a period care brand’s Instagram. In Malaysia.
People talked. We got a few interactions and more people were slowly starting to step forward and be more comfortable sharing experiences around certain topics in the comments
We also used polls extensively, but not just for engagement. Every poll was a data collection exercise. We were building a real-time picture of what our audience believed, feared, and wanted, and feeding that directly back into the content and product messaging.
Then came the paid side. I built a full acquisition funnel, TOF to BOF, with a retargeting layer sitting underneath it. Cold audiences at the top, warming them with content they already proved they engaged with, then converting at the bottom.
And with Malisse Tan, Bobble’s founder being notable in Malaysia for her brilliant work. That opened doors to a network of credible evangelists who actually matched the brand’s voice.
12 weeks later, average reach had gone from 8,895 to 32,400+ and more juicy stats.
Not from going viral. From a repeatable system built around knowing exactly who we were talking to and refusing to be boring about it.
The lesson isn’t “be controversial for controversy’s sake.” The lesson is: if your product operates in a space people are uncomfortable talking about, leaning into that discomfort with intention is often the most powerful positioning move available to you.
Most brands flinch. The ones that don’t, win the attention.
View full portfolio here (https://drive.google.com/file/d/1-PB531JjM3HeMdiSn4qJiUzgi8kbUzpb/view?usp=drivesdk) Get Facebook Ads Campaign Setup & Management | Meta Ads, FB Ads, Instagram Ads Done!!!
Running Facebook ads without the right setup is like throwing money at Meta and hoping something sticks. I make sure that doesn't happen.
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What you get:
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From there, I build your facebook ad campaign around real audience data, custom audiences, lookalike audiences, and interest-based targeting depending on what fits your business. If you're running paid ads for lead generation, I structure the campaign so leads land somewhere you can actually follow up on them. If you're running ecommerce ads, I set up retargeting ads so people who almost bought come back and finish.
Every campaign includes:
Full facebook ads manager and meta ads manager setup
Facebook pixel setup and conversion tracking configured correctly
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A/B testing structure so you know exactly which ad, audience, or angle is working
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Retargeting ads setup to recover warm leads and abandoned interest
Why this works better than a generic setup:
Anyone can turn on a campaign. What actually moves the needle is knowing which audience targeting to use, which conversion event to optimize for, and when to shift budget instead of just leaving it on autopilot. That's the part I focus on, not just launching ads, but managing them like they're spending my own money.
Whether you need a single campaign built from scratch or a full paid social funnel across Facebook and Instagram, I'll tell you honestly what your business actually needs before we start, not just sell you the biggest package 
