Email Development Projects in LagosEmail Development Projects in Lagos
Projects
People
Cover image for Setting Up Custom Analytics &
Setting Up Custom Analytics & Subscriber Reports in Beehiiv 📊 Most publication owners publish blindly without knowing where their highest-converting subscribers come from. When configuring client dashboards on Beehiiv, setting up structured subscriber tracking is essential. Here is what I focus on: 🔹 Acquisition Source Segmentation: Identifying whether growth is coming from referral engines, LinkedIn embeds, or direct imports. 🔹 Engagement Funnels: Tracking delivery rates, unique open metrics, and click-throughs to measure active audience health. 🔹 Cohort Analysis: Monitoring subscriber retention over 30, 60, and 90-day intervals to optimize onboarding sequences. Having clean analytics in place gives you complete clarity on what's driving real growth! 🚀 How are you currently tracking your newsletter growth metrics? Drop your thoughts below! 👇
1
17
Cover image for Project Title: Amazon Consulting Lead
Project Title: Amazon Consulting Lead Funnel & Email Automation — Systeme.io (http://Systeme.io) Description: Built a complete lead management and email automation system in Systeme.io (http://Systeme.io) for a consulting brand serving Amazon sellers across India and the USA. The system starts at opt-in. When a prospect subscribes via the KAM PPC main page, a conditional workflow fires after one hour and checks whether they've already booked a call. If they have, they exit cleanly — no duplicate messaging. If they haven't, they're tagged as a non-booked lead and automatically enrolled into a recovery sequence designed to bring them back and get the booking. For leads who do book, a separate 4-email nurture sequence kicks in immediately — delivering an Amazon growth toolkit on confirmation, a second resource 3 hours later, then a real-world listing optimization example on day 1, and a marketplace scaling case study on day 2. Every email is timed to reduce no-shows and pre-frame the sales call so prospects arrive already warmed up. The result is a fully automated lead lifecycle — from opt-in to segmentation, booked nurture to non-booked recovery — running without manual intervention across two markets. Platform: Systeme.io (http://Systeme.io)Category: Lead Segmentation / Email Campaign / Conditional Workflow / Pre-Call Nurture
0
35
Cover image for Building a Self-Hosted Email Marketing
Building a Self-Hosted Email Marketing Infrastructure with MailWizz & Postal Overview Quad Nathan needed a reliable, self-hosted email marketing system that would give them full control over their email campaigns, mailing lists, and sending infrastructure while reducing dependence on third-party email platforms. About the Client Quad Nathan is a business seeking a scalable and cost-effective email marketing solution capable of managing campaigns, subscriber lists, and high-volume email delivery through its own infrastructure. Goal The objective was to deploy a secure and fully functional email marketing ecosystem using MailWizz and Postal, ensuring the platform was properly configured for campaign management, email authentication, and dependable email delivery. Challenges The project involved configuring multiple server components, integrating MailWizz with Postal, securing the server with SSL, and implementing proper DNS authentication (SPF, DKIM, and DMARC). Careful tuning was also required to ensure stability, performance, and reliable email delivery. Solution & Outcome A complete email infrastructure was successfully deployed on a Linux VPS. Postal was configured as the SMTP server, while MailWizz was installed and connected for campaign management. SSL certificates were implemented to secure the platform, DNS authentication records were configured, and the entire environment was tested to confirm successful email transmission. The client received a production-ready system capable of managing email campaigns independently. Knowledge Gained This project strengthened my expertise in Linux server administration, MailWizz deployment, Postal configuration, Docker-based services, DNS management, email authentication protocols, and end-to-end email infrastructure deployment. Business Impact With a self-hosted email marketing platform, Quad Nathan gained greater control over email operations, reduced recurring software costs, improved scalability, and established a foundation for reliable and secure email marketing as the business grows.
0
11