Shared Keyword Impact Analysis & Account Restructuring Framework
Analyzed shared exact-match keywords across multiple Google Ads accounts to identify core revenue drivers, overlap inefficiencies, and attribution impact across 90–180 day windows.
Built a tiered keyword framework (Core vs Support) and delivered structural campaign recommendations to consolidate ownership, eliminate internal competition, and improve conversion efficiency.
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Facebook Ads and Google Ads Media Buyer | Digital Strategy
Client Goal:
The client, a ticket selling business, sought to boost purchases and harness the potential of digital advertising to expand its customer base and revenue streams.
My Contribution:
As the digital marketing ads specialist, I spearheaded the efforts to achieve the client's goal of increasing purchases and leveraging digital advertising platforms effectively.
Implementation of Tracking: I initiated robust tracking mechanisms to monitor and analyze user behavior, allowing us to gain insights into the customer journey and optimize advertising campaigns accordingly.
Defined Media Strategies for Meta and Google Ads: Recognizing the significance of both Meta (formerly Facebook) and Google Ads in reaching target audiences, I crafted tailored strategies for each platform. These strategies encompassed audience segmentation, ad formats, budget allocation, and messaging to maximize campaign effectiveness.
Tested Different Optimization Models: To enhance campaign performance and drive conversions, I experimented with various optimization models, including bid strategies, ad placements, and targeting parameters. Through rigorous A/B testing and data analysis, we refined our approach to optimize ad delivery and maximize return on ad spend (ROAS).
Balanced Awareness and Performance Activities: Acknowledging the importance of building brand awareness while driving conversions, I orchestrated a strategic mix of awareness and performance campaigns (client's request). While awareness campaigns aimed to broaden the brand's reach and visibility, performance activities were meticulously crafted to drive immediate actions and purchases.
Project Success Summary:
Through collaborative efforts and strategic execution, the project yielded remarkable success in unlocking the potential of digital advertising for the client's ticket selling business.
Significant Increase in Purchases: The implementation of targeted media strategies and optimization techniques resulted in a substantial uptick in purchases, exceeding the client's expectations and revenue targets.
Enhanced Campaign Performance: By continuously refining our approach and leveraging data-driven insights, we achieved heightened campaign performance metrics, including improved CPP and ROAS.
Expanded Customer Reach and Engagement: Our comprehensive digital advertising initiatives enabled the client to reach and engage with a broader audience segment, fostering brand loyalty and driving repeat purchases. (Email marketing was also suggested and let do great amount of purchases from loyal clients)
Positive ROI and Business Growth: The successful execution of the digital advertising campaigns translated into a positive return on investment (ROI) for the client, laying the foundation for sustained business growth and market expansion.
In conclusion, the collaborative efforts and strategic initiatives undertaken to unlock digital advertising success for the ticket selling business exemplify the transformative impact of effective digital marketing strategies in achieving business objectives and driving tangible results.
As the digital marketing ads specialist, I am committed to delivering excellence and driving measurable outcomes for our clients, and I am confident that our continued partnership will pave the way for continued success and innovation in the digital landscape.
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Google Ads Lead Performance — 28-Day Snapshot (HVAC Services)
Captured a 28-day Google Ads performance snapshot for an HVAC service business to evaluate lead generation efficiency and campaign structure.
Key scope:
• Reviewed campaign-level spend, conversions, and phone calls
• Identified high- and low-performing campaigns based on cost per conversion
• Highlighted optimization priorities for reducing wasted spend
• Established baseline metrics for ongoing performance improvements
Outcomes:
• Clear visibility into lead efficiency across campaigns
• Prioritized high-intent services for scaling
• Actionable insights to improve cost per lead and call volume
Tools: Google Ads, GA4, Looker Studio, Excel
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